MediaMath, the leading global digital media-buying platform, announced it has acquired mobile and video in-game ad platform Tap.Me. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.
Yearly Archives: 2012
Mediaspectrum’s Cross-Platform Advertising Sales and Production Solution – Become SAP-Endorsed Business Solutions
Mediaspectrum’s Solutions, Used Together With Finance and Analytic Applications from SAP, Provide Groundbreaking Advertising-Revenue Functionality for Digital and Mobile Publishers in the Cloud BOSTON - Mediaspectrum announced that its Mediaspectrum Sales and…
UK based media technology company MirriAd, which specialises in digital brand integration in broadcast and other professionally produced content for both online and television platforms, together with their in region partner Whisper Media, announce the expansion of Digital Brand Integration services covering local and regional productions in South East Asia, including Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam.
Yahoo! Inc. (NASDAQ:YHOO) revealed the annual list of top searches. Yahoo!’s Year in Review 2012 reflects the daily search habits of users and offers a glimpse into the social trends, compelling newsmakers, top stories, and viral fads of 2012 based on what millions of people searched for. It is clear when looking at the top search habits that partisan politics, the Olympic Games, a seesaw recovery, and a galloping Korean pop singer captured the world’s attention.
minteye (www.minteye.com) today announced its product, SLIDING CAPTCHA, the first ever security and advertising cross platform that replaces hard-to-read, type-in CAPTCHA with a visual, branded message solved without typing. minteye’s CAPTCHA solution offers an enhanced, enjoyable user experience; connects consumers with a brand; generates new advertising revenue for site owners and delivers increased security for Web interactions.
ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), announced that it is now providing more than 200,000 activated dashboards for SMBs to access, track and monitor marketing initiatives and results. Through more than two dozen partners, Fuel Station addresses the challenge SMBs face in maximizing online marketing spending, tracking campaign effectiveness and reducing the time necessary to analyze campaign data.
T3, one of the largest independent advertising agencies in the United States, today announced the appointment of former Mediabrands Audience Platform (MAP) vice president Greg Pomaro to senior vice president, executive media director at the company’s San Francisco office.
U.S. Online Holiday Spending Approaches $27 Billion for First 37 Days of the Winter Shopping Season, up 13% vs. Last Year
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 37 days of the November–December 2012 holiday season. For the holiday season-to-date $26.6 billion has been spent online, marking a 13-percent increase versus the corresponding days last year.
IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities
Like many essential tools in the interactive advertising industry, tagging has matured and evolved into a complex ecosystem that provides publishers and advertisers with massive benefits and insights – but also poses a series of technical and operational challenges. “Site Tagging Best Practices,” released today for public comment by the Interactive Advertising Bureau (IAB), meets these issues head on.
Global media communications agency Havas Media is developing, in partnership with top innovative companies and industry specialists, a video series exploring nine burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways. Trend areas include progressive screens, social shopping, cashless commerce, augmented learning and life tracking.
18 February, 2013
18 February, 2013
18 February, 2013