Yearly Archives: 2012

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me
Ad & Media Strategies
December 12, 2012 posted by Otilia Otlacan

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me

MediaMath, the leading global digital media-buying platform, announced it has acquired mobile and video in-game ad platform Tap.Me. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.

MirriAd partners with Whisper Media to offer Digital Brand Integration in South East Asia
Ad & Media Strategies
December 12, 2012 posted by Otilia Otlacan

MirriAd partners with Whisper Media to offer Digital Brand Integration in South East Asia

UK based media technology company MirriAd, which specialises in digital brand integration in broadcast and other professionally produced content for both online and television platforms, together with their in region partner Whisper Media, announce the expansion of Digital Brand Integration services covering local and regional productions in South East Asia, including Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam.

Yahoo!’s Year in Review Reveals the Daily Search Habits of 2012
Ad & Media Strategies
December 11, 2012 posted by Otilia Otlacan

Yahoo!’s Year in Review Reveals the Daily Search Habits of 2012

Yahoo! Inc. (NASDAQ:YHOO) revealed the annual list of top searches. Yahoo!’s Year in Review 2012 reflects the daily search habits of users and offers a glimpse into the social trends, compelling newsmakers, top stories, and viral fads of 2012 based on what millions of people searched for. It is clear when looking at the top search habits that partisan politics, the Olympic Games, a seesaw recovery, and a galloping Korean pop singer captured the world’s attention.

minteye Introduces the First Cross Platform, No-Type CAPTCHA Solution
Ad & Media Strategies
December 11, 2012 posted by Otilia Otlacan

minteye Introduces the First Cross Platform, No-Type CAPTCHA Solution

minteye (www.minteye.com) today announced its product, SLIDING CAPTCHA, the first ever security and advertising cross platform that replaces hard-to-read, type-in CAPTCHA with a visual, branded message solved without typing. minteye’s CAPTCHA solution offers an enhanced, enjoyable user experience; connects consumers with a brand; generates new advertising revenue for site owners and delivers increased security for Web interactions.

ClickFuel Tracks Campaigns for SMBs with More Than 200,000 Marketing Analytics Dashboards
Ad & Media Strategies
December 11, 2012 posted by Otilia Otlacan

ClickFuel Tracks Campaigns for SMBs with More Than 200,000 Marketing Analytics Dashboards

ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), announced that it is now providing more than 200,000 activated dashboards for SMBs to access, track and monitor marketing initiatives and results. Through more than two dozen partners, Fuel Station addresses the challenge SMBs face in maximizing online marketing spending, tracking campaign effectiveness and reducing the time necessary to analyze campaign data.

U.S. Online Holiday Spending Approaches $27 Billion for First 37 Days of the Winter Shopping Season, up 13% vs. Last Year
Ad & Media Strategies
December 11, 2012 posted by Otilia Otlacan

U.S. Online Holiday Spending Approaches $27 Billion for First 37 Days of the Winter Shopping Season, up 13% vs. Last Year

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 37 days of the November–December 2012 holiday season. For the holiday season-to-date $26.6 billion has been spent online, marking a 13-percent increase versus the corresponding days last year.

IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities
Ad & Media Strategies
December 10, 2012 posted by Otilia Otlacan

IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities

Like many essential tools in the interactive advertising industry, tagging has matured and evolved into a complex ecosystem that provides publishers and advertisers with massive benefits and insights – but also poses a series of technical and operational challenges. “Site Tagging Best Practices,” released today for public comment by the Interactive Advertising Bureau (IAB), meets these issues head on.

Havas Media Launches Digital Trends Video Series
Ad & Media Strategies
December 10, 2012 posted by Otilia Otlacan

Havas Media Launches Digital Trends Video Series

Global media communications agency Havas Media is developing, in partnership with top innovative companies and industry specialists, a video series exploring nine burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways. Trend areas include progressive screens, social shopping, cashless commerce, augmented learning and life tracking.