Self-serve Solution Enables Smaller Advertisers to Easily Buy Premium Inventory Directly on Internet Brands’ Sites
TORONTO, ON, CANADA and LOS ANGELES, CA – Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands’ sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company’s Home and Careers categories, including Inhabitat.com, ModelMayhem.com, Weddingbee.com, Inhabitots.com, Ecouterre.com, and others.
“Smaller advertisers represent an important and growing revenue opportunity, and Internet Brands was searching for an automated way to efficiently manage these relationships so that our sales team could focus on larger ad buys,” said Michael Egan, SVP & General Manager at Internet Brands. “The Shiny Ads solution was ideal because it allows us to continue to own these advertiser relationships while still having control over pricing, targeting, and creative rules for the ads.”
Integrated into the Internet Brands’ sites, the Shiny Ads Self-serve product offers small advertisers an easy-to-use web interface to choose the size and location of their ads, create or upload banner images, select targeting options, and monitor their campaigns in real-time. By automating campaign management within the publisher’s ad server, the Internet Brands’ ad sales team is freed up to handle larger custom orders.
“Shiny Ads is proud to add Internet Brands to its growing list of digital publisher partners and to help them sell more premium inventory across their sites,” said Roy Pereira, Founder and CEO of Shiny Ads. “For publishers, the Shiny Ads Programmatic Guaranteed platform automates the entire process of selling premium inventory to advertisers of all sizes. It can outperform private ad exchanges and real-time bidding because it allows publishers to guarantee impressions and retain complete control over pricing and packaging.”
With a unique focus on helping digital publishers sell more premium inventory for increased revenues and profits, Shiny Ads is leading a fundamental shift in the premium advertising industry with its end-to-end programmatic guaranteed advertising platform. The Shiny Ads products include Self-Serve for Small Advertisers, Self-Serve Pro for Agencies, Order Management for Direct Sales and Direct Buying for Demand Side Platforms (DSPs).
Learn more about Shiny Ads Programmatic Guaranteed platform: http://shinyads.com/solutions/
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About Internet Brands
Headquartered in El Segundo, California, Internet Brands is a new media company that operates online media, community, and e-commerce websites in vertical markets. The company also develops and licenses Internet software and social media applications. In its Consumer Internet Division, Internet Brands owns and operates more than 200 principal websites in seven categories. The company currently attracts, on average, more than 100 million unique visitors per month, with 97 percent of the network’s audience originating from organic, non-paid sources. Visit http://www.internetbrands.com.
About Shiny Ads
Shiny Ads provides an end-to-end programmatic guaranteed advertising platform for digital publishers to sell more premium inventory at higher prices for increased revenues and profits. By automating the process of selling premium inventory to advertisers of all sizes, Shiny Ads helps the ad sales team focus on high-end ad buys and close more deals. Because the white-label Shiny Ads platform manages the campaigns on their ad server, publishers can guarantee impressions and retain complete control over pricing and packaging. The award-winning Shiny Ads works with leading publishers, including CBS Interactive, CBC, AdWeek, Internet Brands and others. Visit http://www.shinyads.com.