Mid-Q4 2012 Online Advertising Report by IgnitionOne highlights growth in search spending and mobile advertising
NEW YORK – Research by IgnitionOne, a leading digital marketing solutions provider, highlights a strong Black Friday to Cyber Monday weekend for online search advertising in a mid-quarter report released today. This along with continued growth in search advertising spend, points to a robust Q4 for advertisers.
The report, which includes trends across online advertising, also focuses on the continued explosion in mobile search advertising spend, and includes insights to the effects of Hurricane Sandy as well as Google Product Listing Ads.
These figures are released quarterly by IgnitionOne, which manages more than $1.5 billion in online advertising.
Key findings in the report:
• Black Friday/ Cyber Monday metrics up over last year: Advertisers had a productive Thanksgiving weekend, with search spend and impressions up 29% over last year. Consumers were also responsive to these ads, resulting in a 23% increase in revenue.
• Q4 to date saw a YoY increase in search advertising spend: So far in Q4, advertisers have increased paid search spend by a strong 15% compared with the same time last year.
• Continued growth in mobile and tablet search ads: Consumers’ mobile search activity in the first half of Q4 continues to explode with paid search spend on smartphones up 307% and tablets up 231%.
“The impressive results from the Black Friday weekend and the continued growth in search advertising indicate that this quarter will be very positive,” said Roger Barnette, President of IgnitionOne. “Shoppers are quickly moving their holiday purchasing online – and increasingly onto mobile devices and tablets – and search continues to be a powerful tool to reach them.”
This report is the latest in a series of reports from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch.
IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. On behalf of our customers, IgnitionOne currently scores over 300 million users in 53 countries to help optimize media and website conversions using cross-channel attribution modeling across search, mobile, display and social. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing SuiteSM.
IgnitionOne powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as MRM Worldwide and CyberAgent.