Sydney, Australia – SpotXchange, Inc., the largest global marketplace of video ad inventory, announced that it has partnered with leading Australian online publisher, CBS Interactive to include real-time bidding capabilities for its online video inventory. The new partnership allows CBS Interactive to maximise the value of its online video inventory by connecting to a large ecosystem of advertising buyers, who are competing in real-time for CBS Interactive’s video inventory.
According to Vicki Lyon, Managing Director of SpotXchange APAC, the partnership with CBS Interactive paves the way for local premium publishers seeking to leverage a rapidly growing online video advertising market, where demand for online video far outweighs supply.
“Online video advertising is now an $86 million market after more than doubling in the 12 months to June 2012 – and it’s a largely untapped goldmine for online publishers looking to commoditise content and re-define business models in an online environment. By integrating with SpotXchange’s ad marketplace, online publishers can access a wider group of ad buyers – including agency trading desks, ad networks and DSPs – from a single touch point, eliminating the costs and resources of managing multiple buying sources.”
“As a leading premium content provider and one of the top ten internet properties globally, the partnership with CBS Interactive is a real coup,” said Lyon.
Across its international sites, CBS Interactive attracts 1.2 billion page views per month and 160 million users worldwide. In Australia, CBS Interactive reaches over 160,000 Australians every day through its range of technology news sites including CNet, GameSpot AU, TechRepublic and ZDNet Australia.
SpotXchange operates the largest global marketplace of video ad inventory and is the leading provider and innovator of comprehensive online video advertising solutions. SpotXchange reaches more than 110 million unique visitors in over 30 countries, and is the leader in real-time bidding (RTB) for video with billions of ad calls each month through its exchange. Publishers monetise and maximise the value of their in-stream video inventory through the SpotXchange marketplace, which connects them to a large ecosystem of buyers (advertisers, agencies, agency trading desks, ad networks, and DSPs) competing in real-time for their inventory. Headquartered in the Boulder/Denver region of Colorado, SpotXchange has global reach and key market leadership positions in the United States, United Kingdom, Australia and Canada. For more information, visit http://www.spotxchange.com.