Americans Tuned into 2012 Presidential Election Coverage at Political News Sites
Halloween, Sweetest Day and Early Holiday Shopping Generate Traffic Boost at Retail Sites
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for October 2012 based on data from the comScore MMX service. As Election Day neared, millions of Americans visited Political News sites for up-to-date coverage on the Presidential campaigns, debates and the latest polls. Americans also browsed retail sites for Halloween costumes, Sweetest Day gifts and early holiday shopping.
“Political News sites served as an important resource for Americans seeking the latest in the 2012 Presidential race, with the category reaching an all-time high of more than 60 million visitors in October,” said Jeff Hackett, executive vice president of comScore. “Increased traffic was also seen at Retail sites for those browsing costumes for Halloween and gifts for Sweetest Day, and we even saw signs of an early start to the holiday shopping season at Apparel and Toy sites.”
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comScore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. comScore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
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