Articles and Videos Aim to Simplify the Complexities of Digital Advertising
NEW YORK - 24/7 Media, a global leader in digital media & technology, announced an ongoing effort to help publishers and advertisers better understand the digital advertising industry. By identifying shifting behavior and trends in simple terms, the company hopes to eliminate some of the complexities and jargon that are commonplace in the digital ecosystem. Materials available on the company’s website (live link here), include articles, reports and video covering a range of topics — from as Real Time Bidding to Mobile and Video.
“Simplifying the digital industry for both publishers and advertisers is an ongoing challenge and something that is core to our business,” said David J. Moore, Chairman and CEO, 24/7 Media. “While I believe that the digital ecosystem will become less complex over time, today both buyers and sellers of media often struggle to understand the disconnected silos of the business. We are launching this effort to help our clients understand the opportunities to connect these silos in a strategic way.”
This announcement comes on the heels of the company’s supporting sponsorship of the DMP White Paper released on November 12 by the IAB and Winterberry. Additional materials will be created over the coming months and showcased on 247media.com.
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis.
This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.
24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit www.247media.com.
24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: www.networkadvertising.org.