Agreement Strengthens eyeReturn Marketing’s DSP Offering
TORONTO – eyeReturn Marketing, a leader in the Canadian Real-Time Bidding (RTB) market, announced today an agreement with AppNexus, the world leader in real-time advertising technology, to license AppNexus Console in order for eyeReturn’s DSP, eyeDemand, to enhance and add value to its data-driven, dynamic optimization engine. This agreement will also work to vastly extend eyeDemand’s foothold, extending its reach into the US market.
The AppNexus platform will enable eyeDemand’s full suite of site tagging, dynamic retargeting and optimization capabilities. After bidding on an impression through AppNexus, eyeDemand can dynamically assemble the creative to enhance performance. This system ensures that clients’ budgets are being optimized to reach the right audience, with the right message, at the right time.
This agreement builds on the current relationship that exists between eyeReturn Marketing and AppNexus. eyeDemand has a team of in-house developers responsible for building apps for the AppNexus App Marketplace™, including a self-service application that builds rich media ad units. In addition, AppNexus is also one of eyeDemand’s premium partners for RTB inventory.
“eyeDemand has seen great results partnering with AppNexus, which offers a flexible, customizable and open platform. Working with AppNexus will supercharge our current offering, expanding eyeReturn Marketing’s wider value proposition to new markets” said Renée Hill, President of eyeReturn Marketing.
Michael Rubenstein, President of AppNexus said, “We’re very pleased to continue to grow our relationship with eyeReturn Marketing. The most sophisticated buyers and sellers of real-time advertising build their businesses on AppNexus, and we are thrilled to see eyeReturn adopt our ad management platform.”
About eyeReturn Marketing
eyeReturn Marketing is the leading digital advertising platform in Canada. As a third-party ad server, eyeReturn Marketing innovates through rich media, full-service trafficking, delivery verification and flash production templates. eyeReturn Marketing’s demand side platform, eyeDemand, uses all Canadian data and dynamic optimization to reach audiences with maximum efficiency. Combined with an uncompromising level of service, eyeReturn Marketing is the platform that makes digital advertising and technology work in the real world.