SANTA CRUZ, Calif. - Sales Dot Two Inc., producers of Sales 2.0 Events, announced that the agenda for the Sales & Marketing 2.0 Conference on October 22–23 in San Francisco will address social technologies and the affect of social data on the B2B buyer cycle.
According to “The Social Economy,” a report released by McKinsey & Company in July 2012, social technologies represent $1.3 trillion worth of value for businesses. Tom Stephenson, a partner at McKinsey & Company, is a scheduled speaker at the Sales & Marketing 2.0 Conference on October 22.
Gerhard Gschwandtner, host of the Sales 2.0 Conference and founder and CEO of Selling Power, notes that social technology for enterprise companies is becoming widely recognized as the nexus of modern selling.
“Last month at Dreamforce, Marc Benioff stated in his keynote address to 90,000 registered attendees that the social revolution is a trust revolution,” Gschwandtner says. “Ultimately, trust is what fuels all B2B customer relationships.”
McKinsey research already shows that 72 percent of companies are using social technologies. Of those, 90 percent are seeing benefits.
“The bottom line is that no sales or marketing leader who hopes to remain competitive can afford to ignore the potential of social data to impact revenue and profits,” says Gschwandtner.
Other speakers will address the following trends:
- how social applications are allowing B2B companies to create and sustain better customer and prospect conversations,
- how social insight is being used to improve combined sales and marketing efforts, and
- how “social proximity” selling is enhancing and supplementing traditional territory alignment for sales teams.
About the October 22–23, 2012, Sales & Marketing 2.0 Conference
See a list of speakers.
Get an overview of the two-day agenda.
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The Sales & Marketing 2.0 Conference is the ideal event for CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.