DeviantART, Inc., a privately held company and top-ten social network by traffic, makes strategic hire, appointing ex-Google employee Daniel Bornstein as Vice President of Direct Advertising Sales
Los Angeles, Calif. – DeviantART, the world’s largest online art community, with 22 million registered members, announced today that Daniel Bornstein has been appointed as the company’s new Vice President of Advertising Sales, responsible for leading direct advertising efforts and growing a team focused on spotlighting the unique branding opportunity the deviantART platform lends with its 2.5 billion monthly page views and art-centric membership base. Bornstein will report directly to deviantART CEO and co-founder, Angelo Sotira.
“We are thrilled to have attracted someone of Daniel’s caliber to fill the role of Vice President of Direct Advertising Sales,” said Angelo Sotira. “Daniel’s tenacity and his genuine enthusiasm for the deviantART brand fits perfectly into our company culture, and I’m confident he will reinforce to marketers that the deviantART community is a savvy group of individuals eager to interact with brands in unique and creative ways.”
Bornstein rose through the ranks during his five years at Google, most recently leading its new business development team for the UK and Ireland while based out of its European headquarters. In this role, he worked closely with direct response-based businesses and well-known agencies and also addressed industry crowds at multiple Google sponsored events. Prior to Google, Bornstein worked within the e-commerce and technology sales industries. In addition to his role at dA, Bornstein has been named the Interactive Advertising Bureau’s (IAB) Southern California ambassador, piloting a new program designed to increase regional collaboration between the IAB and its members.
In his new role at deviantART, Bornstein will further the company’s reputation for developing some of the most compelling integrated brand campaigns on the Internet today. DeviantART garners over 65 million unique users monthly and has been the platform or choice for brands such as Dodge, Microsoft, Dr Pepper and production houses for major feature films like “Inception” (a creative contest judged by director Christopher Nolan) and Warner Brothers’ “Dark Shadows.”
“I’m very excited to join a team with the rich history in community building, and focus on technology that deviantART has established over the last twelve years,” said Bornstein. “The ubiquity of social networking has made it increasingly difficult to engage with users online, creating a greater reliance on deep vertical social networks like dA. In this new role, I look forward to partnering with brands who appreciate the concept of engaged fans and differentiated forms of original and effective branding.”
Bornstein holds a bachelor’s degree in international relations from the Interdisciplinary Center in Herzliya, Israel. He also earned a master’s degree in economics from the London School of Economics and Political Science.
DeviantART is the world’s largest online community for artists and art enthusiasts. Created to entertain, inspire and empower artists and art lovers, deviantART features an extensive and evolving platform used to exhibit, promote and discover art and interact with its over 22 million registered members worldwide. DeviantART is uniquely positioned to help artists and brands from all over the globe engage and interact with a valuable audience in a meaningful way through its multi-faceted community platform. The site allows members to publish original art and news content, collaborate with peers, build a fan base and connect with third-party social networks to further promote content of interest.