Jeanne Hopkins Invites Successful Marketers from Unleaded Communications, AT&T and Intel to Panel, “Three B2B Mobile Case Studies that Will Inspire You” – Friday, October 5, 2012 – Boston, MA
BEVERLY, Mass. - SmartBear Software’s Chief Marketing Officer and mobile marketing and lead-generation expert, Jeanne Hopkins is interviewing three marketers as part of her panel discussion, “Three B2B Mobile Case Studies that Will Inspire You,” at the B2B Marketing Forum on Friday, October 5, 2012 in Boston, MA. Learn great tips from B2B mobile case studies from Unleaded Communications that will highlight the development of a mobile app that increased sales. Additionally, AT&T will outline the generation of mobile barcode campaigns via AT&T’s Code Management Platform and Intel will highlight its B2B mobile paid search campaign. All case studies illustrate where integrating mobile made a big impact on bottom line results.
|WHAT:||SmartBear’s Jeanne Hopkins is giving awesome advice on spicing up mobile marketing campaigns at the B2B Marketing Forum|
|WHEN:||Friday, October 5, 2012 at 2:00 p.m. EDT|
|WHERE:||Westin Copley Place, 10 Huntington Avenue, Boston, MA|
In addition to the case study examples, Jeanne will discuss ways to incorporate mobile into marketing and how to determine the ROI of a mobile program. She was previously Vice President of Marketing at HubSpot, where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. She was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and Senior Director, Marketing Programs & Communications for Symmetricom. A firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, she coauthored the book, “Go Mobile,” a step-by-step introductory look at starting mobile marketing efforts and the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011. Follow Jeanne on Twitter @jeannehopkins.
The B2B Marketing Forum is the premier marketing event for B2B professionals in the industry. Conference tracks cover the most important tactics and strategies in the modern marketing toolbox including social media, content, mobile, lean generation and more. To connect with the B2B Forum via social channels, follow on Twitter at @MarketingProfs, @MarketingProfsEvents and use #mpb2b; Instagram @MarketingProfs and use #mpb2b; Facebook Like at MarketingProfs B2B Forum, MarketingProfs and for Pinterest, follow MarketingProfs, Things to Do In Boston Besides the B2B Forum.
About SmartBear Software
More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their desktop, mobile, Web and cloud-based applications. SmartBear products are easy to use and deploy, are affordable and available for trial at the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.