Most recently Macey served as the National Advertising Director at WIRED a Conde Nast brand. At WIRED Macey developed cross platform solutions for a variety of brands including leading edge tablet marketing strategies to deliver new business across competitive, national and regional pipelines. Macey conceptualized and implemented strategic sales initiatives for major brands including: Apple, Adobe, AMD, BMW, Cadillac, Chevy, Chevron, Coca-Cola, Dell, Ford, GE, HP, Intel, Juniper, Levi’s, MasterCard, Microsoft, Porsche, P&G, Samsung, Shell, Sony, Starbucks, The North Face and Xerox.
With more than 15 years of sales and marketing experience, Mr. Macey has also held key sales positions at a number of high profile companies including Blender, Esquire, Po
Peter Macey earned a Bachelor of Science in Business Administration from Boston University.
PointRoll, a Gannett Company (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. PointRoll’s ShopLocal technology enables brands to distribute local marketing promotions to any digital format including online circulars, display advertising, Facebook, digital out of home, mobile, and more – with added intelligence. Powering 46 of the top 50 retailers’ circulars, PointRoll’s ShopLocal product suite utilizes advanced localization and learning to deliver more relevant and optimized product and promotion content to any digital platform. For more information, visit http://www.pointroll.com or follow @pointroll.