Former BtoB magazine editor Sean Callahan also joins company as new editor and marketing director as company positions itself for accelerated growth
San Francisco, Calif. – Bizo, the global leader in business audience marketing, has hired industry veteran Annie Wayne to be the company’s Chief Financial Officer. The company also announced that former BtoB magazine editor Sean Callahan joined Bizo as editor and marketing director as the company positions itself for accelerated growth.
Wayne brings over twenty years in strategic and financial management to Bizo and will be responsible for the company’s global financial and human resource operations. Most recently Wayne served as CFO for HomeRun, a members-only online social buying club, where she was instrumental in the growth and sale of the company to ReardenCommerce. Prior to HomeRun, Wayne served as CFO of marketing analytics company Biz360, where she was responsible for overseeing all financial, legal and administrative operations for the company. Wayne previously ran the finance organization for Model N, Inc., an enterprise software company providing revenue management solutions to the life sciences industry, where she helped lead the company to cash flow positive operations. Wayne has significant experience in both the startup and corporate world, having begun her career at Price Waterhouse and McKesson.
Callahan joins Bizo as the company’s first editor and marketing director, focusing primarily on content marketing. He brings 20 years of journalism experience to the job. Prior to joining Bizo, Callahan worked as a newspaper reporter before joining Crain Communications in 1998. He spent his last four years at Crain as executive editor for BtoB and Media Business magazines – two leading publications that cover business-to-business marketing and media. BtoB is the b2b marketer’s bible and a regular finalist for American Business Media’s Jesse H. Neal National Business Journalism Awards. Callahan is also the author of several children’s books, including The Leprechaun Who Lost His Rainbow and A Wild Father’s Day.
“We have aggressive growth plans for 2013, and I’m confident that Annie’s wealth of expertise in strategic and financial management will provide Bizo with a strong foundation for continued rapid expansion,” said Russell Glass, CEO of Bizo. “We’re also very pleased to welcome Sean Callahan to the Bizo team. Sean has been an integral part of shaping the B2B digital marketing landscape over the past 15 years, and will help Bizo become a leading provider of rich content and insights for marketing executives around the globe.”
Bizo has quickly grown from a start-up to recognized industry leader. The company recently reported a three-year growth rate of 3,036% which earned them the No. 86 rank in the Inc. 500 list. Bizo also ended the first half of 2012 with an annual run rate of more than $20 million and year-over-year first half revenue growth rate of 116 percent.
Bizo gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. Fueled by a Bizo audience of more than 100 million professionals around the world, including more than 80% of the U.S. business population, the Bizo Marketing Platform (BMP) can precisely target business people wherever they travel online by demographic criteria such as job function, seniority, industry, company size and more. Large global brands and SMB marketers alike also use BMP to increase awareness, nurture and convert existing audiences from their websites, social channels, and their prospect databases. More than 500 brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS use Bizo to target their B2B display and social marketing programs to the business professional audience.
For more information on Bizo, or for a free look at the business demographics of your website audience, visit www.bizo.com.