NEW YORK - The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.
For the past two months, a select group of agency trading desks, agencies, ad networks and social platforms have leveraged The Trade Desk, a Facebook Preferred Marketing Developer (PMD), to target ads via the Facebook Exchange. Using The Trade Desk, advertisers in the hotel, entertainment, restaurant, non-profit, gaming and financial services verticals have leveraged FBX.
“We think the early results from Facebook Exchange are very positive,” said The Trade Desk CEO Jeff Green. “Our advertisers are excited to measure the impact of Facebook advertising on sales and ROI offline. The results to date have been impressive – one retailer is sourcing conversions at half the CPA they find on other inventory sources.”
The Facebook Exchange, one of the larger ad exchanges available via The Trade Desk, has grown rapidly. “In terms of RTB inventory, the Facebook Exchange is the most in demand right now,” said Brian Stempeck, VP of Business Development at The Trade Desk. “It represents a huge amount of scale for any buyer running a retargeting or audience targeted campaign.”
“Through its early support of Facebook Exchange, The Trade Desk has provided Segmint with a very unique opportunity,” said Rob Heiser, President and CEO, Segmint, a dialogue marketing and digital media company that anticipates consumer spending patterns.
Many advertisers with brick-and-mortar locations have driven direct response results on their own e-commerce sites due to The Trade Desk’s support of FBX. The Trade Desk often uses the ability to optimize CPM bids based on proximity, factoring in how far away a customer lives from a nearby store or restaurant.
Outside of the traditional display space, social agencies and platforms have also begun using The Trade Desk to run RTB campaigns on the Facebook Exchange.
“Partnering with The Trade Desk will bring the Facebook Exchange to our customers,” said James Barow, CEO of GraphEffect, a collaboration platform for social marketers that allows marketing organizations to work together on a variety of functions, including media planning and content creation. “This will give direct response marketers and branding teams a single platform where they can work more efficiently together on every aspect of a campaign.”
About The Trade Desk
The Trade Desk platform powers buyers, providing better tools to manage display, social and video advertising campaigns.
Founded in 2009 by the pioneers of real-time bidding, The Trade Desk is the foundation for successful online advertising. The Trade Desk has become the fastest growing buyers’ platform by focusing on:
- The best display, social and video buying tools in the market
- Data protection and management
- Full funnel attribution across media channels
The Trade Desk is based in Ventura, CA, New York City and Boulder, CO, with local support in Australia, continental Europe, and the United Kingdom. For more information, visit: www.thetradedesk.com.