One of the Largest Real-Time Bidding Buyers Now Offers Support for Facebook Exchange®
NEW YORK - Criteo, the global leader in performance display advertising, announced support for Facebook® Exchange, which enables real-time bidding on Facebook.
As a global partner of Facebook Exchange, Criteo is capable of providing tens of thousands of unique ads per second, with advertisers in over 30 markets on five continents.
“Facebook Exchange is a tremendous opportunity for Criteo’s network of over 3,000 advertising partners,” said Greg Coleman, President of Criteo. “Facebook has identified a major opportunity by letting us show users relevant ads for things they actually want to buy. Further, this will open up to our advertisers the ability to reach more than 955 million people on Facebook.”
“We now have over 250 engineers working to build a global solution for the age old problem of marketing: how to identify the right person and then show them the right ad at the right time. As a result, our individually personalized ads deliver post-click conversion rates that have until now only been possible in search marketing,” said Jonathan Wolf, Chief Buying Officer of Criteo. “Real Time Bidding is a highly sophisticated and technologically efficient solution: as one of the largest global buyers with most RTB platforms, we are delighted to continue leveraging Facebook Exchange.”
Criteo is the global leader in Performance Display. Thanks to Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every day Criteo generates millions of high-quality leads through dynamically generated ads which are personalized with the products and services that consumers are searching for.
Criteo is measured purely on its post-click performance and offers a turnkey pay-per-click model including extensive real-time bidding tools, category and product level optimization and an in-house creative studio.
Criteo partners with over 3,000 leading ecommerce brands and 5,000 Web publishers, and operates in 30 countries across America, Europe and Asia. For more information, please visit http://www.criteo.com.