Ad & Media Strategies
September 11, 2012 posted by Otilia Otlacan

Private Search Engine Startpage Expects Influx of Bing Users

Startpage says Microsoft’s Toying with Search Engine Results Will “Sting Bing”

NEW YORK - Startpage.com, The World’s Most Private Search Engine, is welcoming Web users upset by revisions to Microsoft’s terms of service. Bing has announced new changes that suggest it will alter search results using cloud-based personal information.

According to Startpage, Microsoft is claiming unprecedented new powers over user data. Under the old terms, contents of emails sent through its Hotmail service might be used “solely to the extent necessary to provide the service.” Starting September 27, Microsoft can pry into Hotmail messages and its other cloud services, such as Skydrive, to profile users and deliver them targeted advertising — even change the search results they receive.

Startpage spokesperson Dr. Katherine Albrecht denounced Microsoft’s new policies.

“Hotmail users will be stunned to learn that their emails are now fair game,” she says. “People don’t like being spied on and served censored search results. If I send an email to somebody, I don’t expect my comments to be reflected in my search results the next day. Email messages should be private and so should search results, and the twain should never meet.”

Startpage plans to launch a competitor to Hotmail called Startmail early next year. “We want to give our users the security of knowing their email is never read and their search results are not biased or tampered with in any way. We don’t collect or store any personal information. Nada, zilch, zero,” said Albrecht.

The company anticipates Microsoft’s changes will ultimately “sting Bing” and drive even more Web users to Startpage and next year, to Startmail.

In the last year, Startpage searches have jumped 140 percent, to well over 2 million searches per day. Albrecht correlates the company’s impressive growth with the decline of privacy standards at other major search engines.

Privacy policy changes go hand-in-hand with search engine censorship, Albrecht notes. She says Web users are not only switching to Startpage for the outstanding privacy policies, but because they receive unbiased, outstanding search results.

About Startpage and Dr. Katherine Albrecht

Startpage by Ixquick is an award-winning search engine that is third-party certified and fully anonymous. Startpage boasts the best privacy policies on the Internet: No search records stored. No IP addresses recorded. No tracking cookies used.

Startpage has earned the coveted EuroPriSe “trust mark” for outstanding privacy and data handling practices. It is also certified by Certified Secure and registered with the Dutch Data Protection Authority.

It is the only search engine to offer a free proxy service, and the first to offer SSL encryption. For more information, please see http://www.startpage.com.

Dr. Katherine Albrecht is an internationally known consumer advocate, syndicated radio host, bestselling author, and the VP of Marketing for Startpage.com, The World’s Most Private Search Engine. Katherine holds a doctorate in Consumer Education from Harvard University.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.
  • http://twitter.com/Interconnector Ross Bradley

    Facebook are also doing like-wise! Since I have ‘friend-ed’ two people from Iraq in recent times – and in doing so, I have now received an ad in my E Mail (not Hotmail), that
    was all written, in Arabic!

    • http://www.adoperationsonline.com/ Otilia

      Unfortunately, interest-based advertising is still light-years behind the accuracy levels that consumers would expect. Instead, it appears to be massively relying on human assumptions.

      • http://twitter.com/Interconnector Ross Bradley

        Thanks for your reply Otilia
        There
        is quite a difference between ‘interest-based advertising’ and the new
        ‘search advertising’, where marketers will get to target users or, a
        selected audience (in real time), based on the search keyword/keyword
        phrase used by a person conducting a search — with advertisers then
        either finding their target directly alongside or, in conjunction with
        the actual SERPs or, in or, across ;anding pages in a one global
        marketplace.

        There is an independent search company that’s exclusively processing over 5 Billion search queries a day that offers individual CPA/CPC’s or, eCPMs for the targeting of audiences across search, display, video and mobile. This kind of ‘purchase intent’ is being derived from the search engines like Google or, Yahoo/Bing, to name just a few.

        http://seekingalpha.com/instablog/36191-lookingconfident/573621-search-marketing-direct-search-is-looksmart-s-new-and-exciting-business

  • http://twitter.com/Interconnector Ross Bradley
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