Newly created role formed to increase agency support and strategic consultation
London – Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.
The creation of this role will provide increased focus, partnership and strategic consultation to media agencies as they adapt to the rapidly changing advertising technology landscape.
Quantcast delivers proven performance and brand targeting tools that make advertising more effective. Combining innovative technology with the industry expertise of talent such as White allows the company to increasingly add value to agency operations so that they may:
- Gain a full understanding of the ad tech industry, including real-time bidding (RTB) and how performance tools drive highly accurate audience targeting
- Learn how to select the right partner and work with them to deliver effective campaigns and ROI
- Utilise the complete “Brand, Consideration, Purchase” sales funnel in digital advertising activity in contrast to the current emphasis placed on purchasing segments, or clickers.
“In the crowded and complex advertising technology marketplace, Quantcast consistently proves that it can deliver on performance and better targeted advertising,” explains White. “‘One to watch’ since it entered the UK market last year, I jumped at the chance to join the team when the right position came up.”
Phil Macauley, managing director at Quantcast UK, comments, “A major part of our offering focuses on technology. However, this needs to be reinforced with the right people to ensure customers gain the knowledge they need to benefit fully from the rapidly changing advertising sector. Matt is ideal for that role.”
In addition to White’s appointment, Quantcast has further strengthened its agency offering with the promotion of Andrew Double to Head of Agency Strategy.
Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, we start with the industry’s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising. Ranked Fast Company’s #3 Most Innovative Company on the Web and the Overall Winner of AlwaysOn’s Global 250 Top Private Companies, Quantcast is used by the world’s leading advertisers, the top 10 media agencies and 100+ million web destinations. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.
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