New case study examines how LiveRail’s real-time video advertising platform optimizes over 3 billion impressions and 25% of all video ads each month
MOUNTAIN VIEW, Calif. - Offering rich interactions with viewers, video represents one of the most powerful marketing tools available to online advertisers. LiveRail is the leader in video advertising technology, delivering solutions for publishers, ad networks, and advertisers to deliver, manage, track, and optimize their video ad campaigns. The LiveRail real-time video advertising platform manages over 3 billion impressions and 25% of all video ads each month for over two hundred clients. A new case study published today by Aerospike (formerly Citrusleaf) explores how LiveRail uses the Aerospike real-time NoSQL database to store and retrieve big data in order to optimize billions of daily pricing decisions that are the core of its platform. The full LiveRail case study can be downloaded at: http://www.aerospike.com/wp-content/uploads/2012/09/LiveRail_CaseStudy_2012.pdf.
LiveRail’s platform provides solutions for advanced online video ad management, ad delivery, analytics, and real-time bidding (RTB). By merging and analyzing terabytes of audience data, pricing information and contextual data, LiveRail is able to determine the best bid price and audience placements for online video ads and conduct live auctions for each impression. The result is true market pricing, optimized costs, and dramatically higher campaign performance.
In the new case study, LiveRail reports how Aerospike has addressed the company’s need for a NoSQL database that combines real-time performance at scale, predictability, and professional technical support. The Aerospike database with cross data center replication is now deployed at both LiveRail’s East Coast and West Coast data centers. Key benefits of the Aerospike NoSQL database and key-value store include:
- Meets demands to make data accessible to the LiveRail platform within 5 milliseconds at least 99% percent of the time.
- Reliably handles 200,000 transactions per second (TPS) per server, with demonstrated ability to scale to 300,000 TPS per server.
- Enables real-time replication and rapid synchronization between LiveRail’s two data centers.
- Ensures continuity and availability even if one of LiveRail’s data centers experiences a failure.
- Minimizes resource demands via automated self-management.
“At LiveRail, our focus is on delivering a very robust product that serves the video advertising ecosystem on both the buy-side and sell-side,” said LiveRail CTO and Co-founder Andrei Dunca. “With Aerospike, we’re not only meeting our performance demands, we’ve been adding new services, like auditing and reporting, that are enabling us to land deals we wouldn’t have otherwise. That’s the most important metric of all.”
“As a leader in harnessing the power of online video advertising, LiveRail recognizes that opportunities are measured in milliseconds,” said Brian Bulkowski, Aerospike founder and CTO. “We are excited to see LiveRail’s success in using our Citruleaf NoSQL database to provide the innovative new services and predictable real-time performance to grow its customer adoption.”
The online video ad ecosystem runs on LiveRail. With over 3 billion monthly impressions (25% of all video ads) delivered via the platform each month, LiveRail is the technology behind many of the most sophisticated video advertising and media companies online. The company connects the video ecosystem, enabling publishers, ad networks, and agencies to transact more effectively and efficiently. LiveRail Inc. is headquartered in San Francisco, California, with offices in New York City and Romania. LiveRail is backed by Pond Ventures. For more information, visit http://www.liverail.com.
Aerospike, Inc. offers the only real-time NoSQL database that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Today customers accelerating their business with Aerospike include adMarketplace, Contextin, eXelate, Sony’s So-net and The Trade Desk. For more information, visit http://aerospike.com.