Launches with Splendia as Newest Global Partner, Ads CTRs Top 10%
San Francisco, CA - Fotopedia, the publisher of popular iOS apps and winner of the Crunchies Award for the Best Tablet App of the Year, today expanded its global ad model to feature a new partnership with Splendia, the global leader in online bookings for Luxury & Character Hotels.
With a worldwide audience of over 12 million people, Fotopedia offers instant global reach on the iPad.
Fotopedia’s apps are a new generation of visual interactive travel magazines, designed to help people discover the beauty of the world via stunningly beautiful photography.
Fotopedia’s global ad-model was built specifically for the iPad, taking advantage of the device’s immersive quality and amazing Retina display. Since its introduction in June, and thanks to the very strong demand for relevant, high quality, global advertising on the iPad, Fotopedia has achieved unprecedented success, delivering innovative campaigns for 15 brands to date, including Expedia, Flipboard, National Geographic, Jetsetter and eLong.
The stunning and beautiful ads, unusual on mobile devices, are specifically targeted to people’s interests and deliver an average click-through rate of 3.5%, with some ads reaching as high as 10%.
Fotopedia’s partnership with Splendia spans three continents including Europe, North America and South America. The first campaign launches today in the USA, Canada, Brazil, France, Germany, UK, Netherlands, Belgium, Sweden, Denmark, Norway, Austria and Switzerland.
“We are excited to collaborate with Fotopedia as we continue to grow internationally. We are active in 130 countries and we are particularly pleased to enter a true global partnership” said Guillaume Rostand, Director of Worldwide Marketing at Splendia. “The environment that Fotopedia has created with its apps is nothing short of spectacular. They do a great job of getting people to dream about travel. We help people make their dream vacation a reality, with a careful selection of the most exquisite luxury and character hotels at unbeatable prices, and with the highest quality of service.”
“We are proud to recommend our partners via relevant and visually pleasing advertisements. When we see that the click-through rates are off the charts, sometimes as high as 10%, we know that we have done a good job of introducing our audience to the right partners,” said Jean-Marie Hullot, CEO of Fotopedia. “The partnership with Splendia is a natural fit. I simply suggest you take a look for yourself and try at any one of our free apps.”
Global, Beautiful, Targeted Ads
Fotopedia’s mission is to help people discover the beauty of the world with 12 apps that are similar to interactive visual travel magazines.
The Fotopedia advertising platform enables companies and brands to reach and target people based on:
- Geography- target a specific region, country or the world (in more than 200 countries)
- User’s interests- delivering targeted ads based on specific interests or content viewed
- Languages – including Chinese, English, French, German, Italian, Japanese, Korean, Portuguese and Spanish
- Device- specifically target the iPhone or iPad
Splendia is the global leader in online bookings for Luxury & Character Hotels. Representing more than 5,000 properties across 130 countries, Splendia guarantees the best rates with no hidden extras, exclusive guest benefits and an unquestionable quality service. Founded in 2004 by Elie de Coignac, Splendia now has an expert team of 80 people based in Barcelona, Spain. For more information, please visit www.splendia.com.
With 12 apps, an audience of more than 12 million people and 200M page views a month, Fotopedia is the publisher of iOS apps, including “Fotopedia Heritage,” one of Apple’s Hall of Fame best 50 apps of all times. Fotopedia is also the recipient of the 2011 Best Tablet App of the Year Crunchies Award. Fotopedia provides new ways to discover, explore and share the beauty of the world. The company was founded by Jean-Marie Hullot, who was previously CTO at NeXT and CTO of Apple’s Applications Division and a team of Apple veterans. Fotopedia has offices in San Francisco and Paris. For more information, please visit www.fotopedia.com.