Brad Agens Named SVP, Digital Sales
LOS ANGELES - The Los Angeles Times Media Group (LATMG) today announced it has named Brad Agens as Senior Vice President, Digital Sales, reporting to EVP Advertising, Michael J. Tannourji. Agens’ hire signifies the company’s continued focus on digital revenue growth for its properties, including latimes.com, the nation’s #3 newspaper website with more than 16 million monthly unique visitors. He joins the ad sales team headed by the newly appointed Tannourji to develop and sell multimedia content and products that complement LATMG’s print portfolio.
“A pivotal factor in the Los Angeles Times Media Group’s evolution is our ability to better capitalize on digital revenue and opportunities,” said Tannourji. “I’m very excited to have an online media maverick like Brad Agens lead the charge, with his strong understanding of industry trends and creative approach to identifying and implementing client solutions.”
Agens was most recently Senior Vice President of National Sales for Gorilla Nation Media, a division of Evolve Media Corp., where he oversaw all domestic sales for Gorilla Nation Media companies: totallyher, Youthology Media and Globetrotting Digital Media. He helped build Gorilla Nation, joining the company in 2002 as one of its first employees and was ultimately responsible for all sales strategy and operations. Agens brings more than 14 years of experience in online sales to his LATMG role, including serving as Southwest Sales Manager for L90/MaxOnline and Director of Business Development for RealSearch, a start-up focused on marketing for real estate professionals.
“The term ‘premium brand’ is often overused, but is a perfect descriptor for the Los Angeles Times and I am very excited to run the company’s digital sales efforts,” said Agens. “The Times’ audience is forward leaning. They consume news on the go and embrace new technologies, which presents all sorts of interesting opportunities to create multiple screen-advertising solutions and to monetize mobile and social in new ways.”
About the Los Angeles Times Media Group
The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers, LA, Los Angeles Times Magazine and Hoy Los Angeles and reach approximately 5.2 million or 39% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct’s west coast division and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting.
The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 1.6 million Monday through Saturday and 2.7 million on Sunday, more than 16 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 130 years. Additional information is available at http://latimes.com/aboutus.