SAN DIEGO - WhatRunsWhere (www.whatrunswhere.com), a year-old service that enables ad agencies and advertisers to track competitors’ online ad campaigns, now offers the same capabilities for the first time in the mobile market following the acquisition of UK-based startup Mobile Ad Spy, announced today. Terms of the deal were not disclosed.
“Mobile Ad Spy’s technology will be merged into the WhatRunsWhere platform,” said Max Teitelbaum, chief operating officer of WhatRunsWhere. “Those media buyers that have been beta testing Mobile Ad Spy since May will be invited to continue their use of the marketing intelligence tool as it launches under the WhatRunsWhere brand,” Teitelbaum added.
“Anyone involved in online marketing can now see where their competitors’ ads are running on smartphones, tablets and other mobile media — and pinpoint exactly which individual ads are running on which apps, mobile sites and mobile ad networks,” said Teitelbaum. “Just as our clients have been doing with banner and text ad campaigns for the past year, WhatRunsWhere users – via the highly compatible Mobile Ad Spy technology — can now dissect competitors’ mobile advertising, resulting in reduced risk and higher ROI for their own campaigns.”
“The future is upon us in mobile advertising. By acquiring Mobile Ad Spy, WhatRunsWhere has solidified itself as the only company that covers both the web and mobile global competitive intelligence,” said Jivan Manhas, managing director of Internet Media Labs and co-founder of performance marketing firm MediaTrust. “This forward-thinking acquisition transforms WhatRunsWhere into a global solution sure to be in demand by Fortune 500 companies as well as small and medium-sized businesses.“
WhatRunsWhere, a competitive intelligence service for online media buying, allows users to look up what advertisers are doing online: where they are running ads, from who they are buying inventory, and what exact ads they are using. WhatRunsWhere also allows users to see what is happening on any online publisher: who is advertising there, who is selling the inventory, and what ads are running. With data from multiple countries and actionable insights from the data, WhatRunsWhere allows users to quickly dissect competitive online advertising campaigns, resulting in reduced risk and a higher ROI.