Amman Kainth joins from ChannelFlip to help agencies unify their video and TV planning and buying strategy
Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.
Amman Kainth joins the company as agency business development manager. She will work with TV buying teams to help them trade online video and assist in aligning TV and video spend. Amman joins from ChannelFlip, and has also worked for WebTV (now Collective Media), IDS, ITV.com and Adlink Media.
Amman explains: “I want to play a role in helping agencies and their advertisers to get the most from the rapidly growing video advertising sector. Adap.tv’s ability to unify TV and is exactly what agencies are seeking and I am pleased to join its blossoming team.”
Adap.tv is also taking on Stuart Broadhurst as EMEA operations manager. Previously he worked at Open X, Phorm Inc and PDH Media. In addition, James Beasant joins Adap.tv as business development manager for networks.
“Each of our new hires reflects the changes we are seeing both in our business and the industry at large,” says Brian Fitzpatrick, managing director of Adap.tv Europe. “Advertisers are taking a much closer look at how online video advertising can become a greater part of their media mix, and we need to ensure that we have the skill-set that allows Adap.tv to continue to be an innovative and effective player in this market.”
Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world’s largest source of video supply and demand, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/. Follow Adap.tv on Twitter @Adaptv.
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.