Media and Entertainment Company Enhances its Use of Mobile Marketing and Advertising to Deepen Brand-Consumer Engagement with U.S. Hispanics
NEW YORK - Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), and Spanish Broadcasting System (NASDAQ: SBSA) (SBS), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, today announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.
U.S. Hispanic media spending continues to grow faster than general market media every year, topping $7 billion in 2011 (source:Advertising Age). This represents an enormous opportunity for SBS, which recently introduced a 360-degree marketing approach that enables advertisers to reach consumers across TV, radio, Web, social and mobile. By partnering with Hipcricket, SBS can now offer advertisers opportunities to reach Hispanic radio audiences in Los Angeles, San Francisco, Chicago, New York and Miami, as well as at SBS Entertainment’s concerts and events through text-to-screen and other mobile programs that drive engagement. Mobile has emerged as an important aspect of live events, enabling audiences to interact in real-time and brands to engage consumers with information, offers, contests and more. SBS also plans to leverage Hipcricket’s AD LIFE® platform for its upcoming mobile Web and gaming initiatives.
“Hispanics have amassed tremendous buying power in recent years, and mobile presents a significant opportunity for marketers looking to reach them,” said Andrew Polsky, VP of Digital Sales at Spanish Broadcasting System. “By extending our relationship with Hipcricket, we can bring new programs to advertisers looking to have one-to-one conversations with Hispanic consumers, while building a sizeable opt-in listener database that provides remarketing opportunities.”
“Our partnership with Spanish Broadcasting System has been incredibly successful on the radio front, and we are thrilled to build upon that foundation with the addition of new stations and the company’s live events,” said Hipcricket President Ivan Braiker. “SBS audiences are already incredibly engaged with entertainment on their mobile devices and therefore present a perfect target for mobile advertising.”
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy’s, MillerCoors, Nestle, Clear Channel) across an industry-leading 200,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.