ALEXANDRIA, Va. - Premier digital marketing agency Targeted Victory announced today that they are forming a strategic partnership with Collective, Inc., a leading full service provider of media and technology solutions for display and video advertising.
Collective will leverage its technology stack to include its ad network platform for video and display, proprietary audience intelligence and data sciences, the Ensemble group for Rich Media execution, Interactive pre-roll and Collective’s proprietary content and pre-roll platform.
In addition, Collective has integrated Targeted Victory’s industry leading Audience Targeting Platform (ATP) into Collective’s Audience Cloud. ATP integrates and digitizes traditional consumer and political data online, allowing clients to access more precise levels of targeting than most traditional media campaigns. This translates into a more efficient, effective system for managing digital ad campaigns at scale.
The partnership is multifaceted and will further allow Targeted Victory to build out granular targeting audiences while also measuring campaign lift and compelling creative.
“We are very excited to be teaming up with Collective in order to continue improving upon the online advertising products we offer our clients. We know that the electorate is consuming more and more of their information and video content from the internet rather than traditional mediums, like television, radio and print media. Reaching these individuals is critical to the success of any political or non-political campaign and the partnership between Targeted Victory and Collective will go a long way toward delivering the correct message to the right individual in the most effective way possible.”
“Online political advertising is becoming significantly more strategic than in the past and Collective is at the cutting edge of incorporating data sciences and extreme precision targeting into the mix. “Collective is excited to partner with Targeted Victory and to be part of an important component of their campaign’s media and creative strategy” said Bill Caspare, SVP of Strategic Alliances at Collective.
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organization’s goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com.
Collective intelligently connects brand marketers to audiences with high impact experiences across display, video and mobile advertising. Our technology solutions include AMP®, our data and media management platform for publishers, and Ensemble™, our audience buying, creative optimization and analytics platform for advertisers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. 500/5000 lists. Please visit www.collective.com.