NEW YORK, NY- PulsePoint, a global digital media technology company headquartered in New York City, today announced an alliance with SymphonyIRI Group, Inc., a leading provider of innovative solutions and services for CPG, retail and healthcare companies.
PulsePoint and SymphonyIRI are joining forces to help CPG marketers plan, buy and measure the in-store sales impact from digital advertising. Leveraging the granular insights from PulseAudience, PulsePoint’s real-time audience measurement solution, and SymphonyIRI’s Consumer Network™ household panel and InfoScan Tracking Service for point-of-sale data, CPG marketers can design hyper-targeted audience segments based on offline purchase behavior. Coupling PulsePoint’s advanced ad serving abilities to scale messages in highly relevant content with SymphonyIRI’s analysis of offline purchases, brands can then measure how their online ad campaigns helped products move off grocery shelves and into shopping carts.
“PulsePoint gives brands and agencies the unique opportunity to gain greater audience transparency and deeper engagement,” says John Ruvolo, SVP of sales for PulsePoint. “Joining forces with SymphonyIRI delivers a unique end-to-end solution that helps CPG brands craft the best campaign strategy to impact the shopper’s journey from ad engagement to purchase and gain the most accurate analysis of campaign success.”
Beyond enabling CPG marketers to target and reach the right consumers with a propensity to purchase, the partnership helps fuel optimization and future planning needs by deepening the view into buying habits and providing smart analysis on campaign effectiveness.
“We’re thrilled to work with PulsePoint and combine our expert intelligence on CPG shoppers with their unique ability to target those consumers for relevant reach, scale and engagement across the web,” said Srishti Gupta, EVP of new media solutions at SymphonyIRI. ”The powerful combination of focused contextual ad delivery with purchase behaviors is really unbeatable. In fact, CPG brands can realize the full potential and value of their campaigns by seeing the impact of online advertising on offline sales and continually tailor their buys to reflect ongoing changes in consumer purchase behavior with this approach.”
About SymphonyIRI Group:
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
PulsePoint™ is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint’s holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, and video. PulsePoint delivers a spectrum of services, including data management, content distribution, contextual ad exchange capabilities, RTB and social publishing. The company’s real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit www.pulsepoint.com.