MediaMind provides SU2C with ad serving technology pro bono to further reach and awareness
NEW YORK, NY – MediaMind, the online division of DG and the leading independent provider of integrated digital advertising solutions, and media agency OMD announced today their support of Stand Up To Cancer’s (SU2C) fundraising efforts. SU2C supports innovative cancer research that is designed to get new therapies to patients quickly and save lives.
With OMD securing premium pro bono advertising inventory across top search, display and mobile sites like AOL, Google, and Yahoo!, MediaMind is donating the ad serving technology for SU2C’s online campaign to help drive donations to SU2C.org, as well as promote tune-in for the upcoming Stand Up To Cancer telecast on September 7th, which will be broadcast at 8PM EST simultaneously on ABC, CBS, FOX, NBC as well as many other cable networks.
The current SU2C online advertising campaign features celebrities including Rob Lowe and Heidi Klum to drive home the message that “It’s up to you; you have the power to save lives now.” The call to action encourages supporters to stand up to cancer by donating. All public donations go to collaborative cancer research. Through MediaMind’s campaign management platform, the campaign has garnered around 219 million impressions since its launch in December 2010.
“SU2C’s goal is to bring together the best and the brightest in the cancer community, encouraging collaboration instead of competition. By galvanizing the entertainment industry, SU2C creates awareness and builds broad public support for this effort,” said SU2C founder Sue Schwartz. “In contributing their expertise and capabilities, both MediaMind and OMD have significantly enhanced our ability to reach new audiences online in the build-up to our bi-annual telecast this September.”
“Securing premium pro-bono ad space is always a challenge, especially in the current economic climate,” said Albert Samuelian, Managing Director of OMD Los Angeles, who managed the agency’s contribution to the effort. “OMD was happy to leverage the depth and breadth of our relationships across the media industry, to help SU2C deliver its message and establish a framework for a sustained grassroots movement in support of lifesaving research.”
“A core value of DG and MediaMind is to support charitable initiatives globally and in our local communities,” said Ricky Liversidge, Chief Marketing Officer, DG. “We are proud to be part of Stand Up To Cancer’s tireless efforts to bring new treatments to those with cancer.”
For more information on SU2C, visit http://www.standup2cancer.org
To donate to SU2C, visit https://secure.standup2cancer.org/custom/?c=donate
About Stand Up To Cancer
Stand Up To Cancer (SU2C)-a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization-raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.
OMD Worldwide (www.omd.com) a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented six consecutive years, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).