Demandbase and BrightTALK Host Account-Based Marketing Summit

Full-Day Webinar Series Guides Marketers on Highly Effective B2B Sales and Marketing Programs

SAN FRANCISCO - Demandbase, the real-time personalization and targeting platform for B2B, and BrightTALK, the rapidly growing provider of webinar and video technologies for business professionals and their communities, today announced the inaugural Account-Based Marketing Summit, a series of five webinars delivered by a panel of B2B marketing leaders discussing applications of account-based marketing, one of the fastest growing approaches to accelerate the revenue impact of marketing among business marketing leaders.

“B2Bs sell to accounts – a somewhat amorphous collection of people. While this is an intuitive approach to sales teams, many B2B marketers are still attempting to use the one-to-one techniques of consumer marketers, and ultimately do not see the expected results,” said Greg Ott, CMO of Demandbase. “With leading analyst firms now adding account-based marketing practices into their research segments, the timing seemed right to discuss why this strategy is growing and what B2Bs can do to attract and convert more of theaccounts that are most likely to become revenue.”

Demandbase and BrightTALK bring together a group of leading experts that understand first-hand the approach of account-based marketing for B2B companies. These experts will share actionable insights for effective inbound and outbound marketing programs; lead management and nurturing; teleprospecting and campaign analysis.

Scheduled to kick off on Aug. 21, at 9 a.m. PT, the Account-Based Marketing Summit will provide strategic insights and recommendations for developing strategies and tactics that receive greater returns on marketing investments. Topics covered will include building targeted prospect lists, teleprospecting, lead scoring, inbound and outbound marketing, as well as creating personalized and integrated communications models.

“B2B marketing is one of the popular topics on BrightTALK, and account-based marketing is top of mind for many of the marketing and sales professionals in our community,” said Jan McDaniel, CMO at BrightTALK. “When Demandbase approached us about hosting a summit using the BrightTALK platform, we were delighted to work with them in bringing their perspective in account-based marketing to the marketing professionals who depend on BrightTALK to stay current on relevant industry trends and techniques.”

Attendees can register for the individual sessions that interest them, with the agenda flowing as follows:

Ignite the Pipeline! Personalized, Integrated Communications Drive Revenue (9 a.m. PT)

• Lauren Goldstein, VP Strategic Planning, Babcock & Jenkins

Creating Content for the Accounts that Matter (10 a.m. PT)

• Robert Rose, author of Managing Content Marketing

Account-Based Lead Management and Nurturing Strategies (11 a.m. PT)

• Matt Heinz, CEO, Heinz Marketing
• Carlos Hidalgo, CEO, Annuitas Group
• Adam Needles, author of Balancing the Demand Equation

Account-Based Teleprospecting (Noon PT)

• Sheila Hathaway, Director of Operations, MarketOne

The Art and Science of Building the Perfect Named Account List (1 p.m. PT)

• Jennifer Pockell-Wilson, VP Marketing & Demand Operations, Demandbase

To view more details and attend the Account-Based Marketing Summit, click here: http://www.brighttalk.com/summit/accountbasedmarketing.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

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