SAN MATEO, Calif. - Aggregate Knowledge (AK), a leading measurement and analytics company that connects data and media across all channels on a single platform, today announced its service is integrated with the AppNexus App Marketplace. Now, AppNexus and AK customers can access AK analytics within the AppNexus user interface ensuring easy access to the needed actionable insights to optimize campaigns and increase ROI.
Currently in production, the AK App will make it easy to append AK’s click and impression pixels, enabling holistic campaign measurement and analytics via the AK Media Intelligence Platform directly from within the AppNexus user interface. Using the AK platform, advertisers will be able to go beyond basic impression and click information and pinpoint where to invest to generate more sales, by harnessing the power of big data across their media and data investments.
Enabling single sign on and integration with AppNexus’ API helps marketers easily launch campaigns from one view, manage creative, measure performance, and make active decisions to drive sales growth.
Customers such as Technorati Media, a top tier social ad network connecting Fortune 500 brands with influential consumers, are already using the AK integrated services to take advantage of scalable analytics residing inside the AppNexus ecosystem and third-party marketplace. “We’re very excited about the integration of AK’s Media Intelligence Platform within AppNexus. Partnering with AK adds a powerful tool to our robust internal targeting and analytics platform and allows us to gain unique actionable insights to drive higher ROAS for our clients,” said Charles Black, President and Chief Strategy Officer of Technorati Media.
“We are thrilled to expand our partnership with AK to enable our customers to leverage our real-time advertising with AK’s measurement and analytics expertise for a best-in-class service offering,” said Ari Paparo, Senior Vice President of Product, AppNexus.
For a screen shot of the AK Media Intelligence Platform dashboard within the AppNexus App MarketPlace, click here.
About Aggregate Knowledge
Aggregate Knowledge is a leading measurement and analytics company providing marketers with actionable insights across the digital media mix to drive increased ROI, value, and sales. As a neutral provider, Aggregate Knowledge brings the transparency necessary to pinpoint exactly where to invest to generate more sales, get cross-channel insights in a single view, and grow addressable markets ensuring marketing dollars are spent on the highest value campaigns.
Founded in 2006, Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital and OVP Venture Partners and is headquartered in San Mateo, CA with offices in Atlanta, Chicago, and New York.
More information can be found at www.aggregateknowledge.com.