Adform recruits Peter de Zoete and Tim Kraaij to head up the new office in The Netherlands
Amsterdam, Netherlands – Display advertising specialist Adform has today announced the opening of a new regional office in Amsterdam, Netherlands. With the advertising sector showing great growth in the Netherlands, the move to the creative capital will enable Adform to support the local market in delivering the most innovative and technologically advanced display campaigns.
Adform will enable Dutch clients to more readily run campaigns through its unique single platform that hosts an array of services for effective display advertising, from traditional ad serving to real time bidding (RTB), dynamic creative optimisation, rich media and attribution.
As part of the new office opening, Adform has recruited Peter de Zoete as its Commercial Director and Tim Kraaij as its Technical Account Manager. Both de Zoete and Kraaij will be responsible for leading the development of the local office and providing creative and inventive solutions to clients. In particular, the office will cater to the demand from advertisers for RTB campaigns and rich media ads across platforms.
De Zoete commented: “Despite the economic crisis hitting hard, online advertising has shown resilience, with online ad spend in The Netherlands reaching close to 1 billion EURO last year. In fact, advertisers here are keen to harness the new opportunities arising from technological innovations, particularly in mobile and RTB, and are making extra investments in this space. Our presence in this booming market means we can quickly and efficiently meet client demands for creative solutions. Away from solely using tired standard banner ad approaches, we can now offer campaigns which complement traditional offerings through the use of rich media ads, geo and behavioural targeting or RTB.”
Kraaij added: “Over the past decade, more and more products and services have become available for consumption online, leading to the rise of generic and uninspiring approaches to online display advertising. With the volume of adverts present on digital channels, it is now necessary to utilise technologies, such as rich media and RTB, to effectively engage with consumers. With Amsterdam being a center of creativity within Europe, there is a healthy appetite for more innovative display solutions and we’re excited to be at located at forefront of this rapidly evolving market.”
Adform is the European specialist in online display marketing solutions, closing the loop for media agencies and online advertisers by integrating media planning, buying, optimization and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding.
Adform was established in Denmark in 2002 and now has offices in 12 countries including Nordics, UK, Germany, Spain, Holland, Italy and Portugal.