Crowd Control has data on 30 million Android users per month
NEW YORK - Data-driven leader Lotame announced today that it is offering high-performing data on mobile users as well — specifically, 30 million users of Google’s Android mobile operating system.
Lotame’s Unifying DMP, Crowd Control, is now able to combine data on mobile users with its already voluminous data from desktops and laptops, creating an even more powerful offering for advertisers who want to reach users wherever they are — and to adjust their messages to the appropriate screens.
“Our experience in licensing and using online data enables us to offer mobile audiences as part of our Unifying DMP,” said Lotame CEO Andy Monfried. “Marketers have been telling us that they want to be able to reach mobile audiences at scale. Now they can do so on one platform, with the same rich data they’re used to finding on Crowd Control.”
The Android audiences available on Lotame are growing, and are already substantial. For example, advertisers can now reach 12.5 million Android users who are interested in Computers and Technology. They can reach 9.8 million Android users who have shown interest in Style and Fashion, and 8.9 million users who enjoy Travel.
“Our goal at Videology is always to connect brands with the consumers those brands most want to reach,” said Videology VP, Product Vertical & Data Solutions Aleck Schleider. “Lotame just made our task easier. We’ve already enjoyed using Lotame’s data-based insights to enrich our offering to brands, and we can’t wait to provide them with behavioral and demographic data on Android users.”
This story first appeared in MediaPost.
Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its unifying data management platform, Crowd Control. Founded in 2006 with offices in New York, Maryland and Boston, Lotame activates first and third-party audience data while ensuring quality, enforcing security and protecting user privacy. To learn how our data-driven platform delivers superior results for leading publishers, agencies and brands, visit www.lotame.com.