MOUNTAIN VIEW, Calif. - Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix POLITICS™, real-time measurement of the effectiveness of campaign, issue, and advocacy ads. Ace Metrix POLITICS is the industry’s first platform to provide deep, actionable analytics on breaking ads within hours of their initial air-date. This groundbreaking responsiveness, coupled with large samples of over 500 potential voters, creates an unprecedented view of the political landscape by delivering insight into the performance of their own campaigns, as well as their competitors. This data allows clients to determine what ad to invest in, what competitor messages to respond to, and what messages are resonating with voters. That campaign-critical data is accessed via the industry’s most advanced and intuitive web based platform. Further, the company’s mobile applications ensure data availability out on the campaign trail, whenever an ad breaks. The result is the timeliest and most comprehensive set of advertising performance measures available to campaign managers, media strategies, associations and pollsters.
“In a rapid fire political and media environment, gaining immediate, reliable insight regarding the efficacy of campaign messaging has real, far reaching consequences for a campaign or issue,” said Jonathan Symonds, EVP of Marketing at Ace Metrix. “Because we score every ad with national implications we are uniquely qualified to tell clients what attacks worked, what attacks didn’t, what messages are resonating with Independents, what ads and messages are resonating with the base and who has the upper hand on critical issues like fairness. Having built a repository of over 400 ads since March of 2012, we are confident that this platform can deliver the same impact for campaigns and associations as it has for our expansive roster of Fortune 500 clients, which collectively represent 25% of the top national television advertisers.”
Ace Metrix has partnered with Kantar Media’s Campaign Media Analysis Group (CMAG) for the acquisition of its content. CMAG’s advanced capture technologies and experienced analysts deliver the most reliable, comprehensive source of political content available – a critical part of the equation for Ace Metrix POLITICS.
“We are delighted to be working with Ace Metrix in this space,” said Elizabeth Wilner, vice president of CMAG. “Their proprietary methodology, exceptional usability, deep analytics and speed complement CMAG’s comprehensive analysis of placement, spend and role in the ad mix – providing an indispensable tool for any media strategist – campaign or cause.”
About Ace Metrix POLITICS
Ace Metrix POLITICS tests every ad with at least 500 voting age participants balanced per the U.S. census. Clients can drill more deeply into an ad’s performance among key demographic groups, broken, for example, by geography, political affiliation, voter intention, education, age, income, gender, etc.
The Ace Metrix POLITICS platform is uniquely suited to the campaign and issue advocacy space by allowing key decision-makers to:
- evaluate their own creative against key demographics, political affiliations, and education groups to assess risk and determine creative strategies
- determine successful and unsuccessful themes in political and issue-based advertising
- dive deeply into the sentiments of those polled to better understand the creative effectiveness scores through the more than 300 optional verbatim comments left by voters for each and every ad
- Append critical custom questions that assess key themes within the ad importance of certain issues to the electorate and ballot questions for upcoming elections
Through the web based user interface, clients are able to watch the ads, see the entire ad landscape via scatter plot, search and filter results by age/gender, political affiliation and other key attributes, and access verbatim consumer commentary.
For more details on Ace Metrix POLITICS and a view of the user interface, visit www.acemetrix.com.
About Ace Metrix
Ace Metrix is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
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