Mobile and Premium capability plus innovative LiFT tool transform campaign planning and audience targeting to propel performance
NEW YORK - BLiNQ Media, a Social Engagement AdvertisingSM and technology company that delivers quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insight, today announced the launch of BAM 2.0, one of the most innovative, comprehensive and flexible Facebook® advertising platforms for the world’s largest agencies and brands.
BAM 2.0 is an integrated platform that facilitates complex campaign planning, set-up, management, optimization and insights. Building on last week’s news that BLiNQ is now able run Premium ads as well as Marketplace ads, BAM 2.0 accesses both kinds of ad inventory, and now includes Sponsored Stories on mobile. The platform encompasses four modules: BAM Plan, BAM Launch, BAM Manage, and BAM Analyze. Together, these four pillars drive social media campaign success.
“Using our collective media and technology experience as a Facebook Preferred Marketing Developer (PMD) since 2009, we have rethought and redeveloped our BAM platform, taking into account all of our learnings, to build one of the most robust social media advertising platform in the industry for ad agencies. Now our BAM platform offers superior modular capabilities across all touch points of the campaign lifecycle, including Premium and mobile ads, to maximize results, ease of use and industry innovation,” said BLiNQ Media CEO Dave Williams. “My favorite innovation is the new planning feature we call LiFT, for Likes. Interests. and Fan Targets™. Through the use of sophisticated algorithms and historic data storage, LiFT finds the audiences with the highest potential in real time. This planning capability improves advertising performance by 30%-70%, and offers deep audience insights to influence targeting decisions on and off of Facebook.”
“In today’s economy, driving performance for our clients is more important than ever, and with Facebook’s growing value, it is critical to drive efficient targeted engagement,” said Havas Digital EVP, Global Director of Product Development Rob Griffin. “BLiNQ’s new platform provides enhanced analytics and reporting, and its new LiFT product offers our advertisers the ability to target their most desirable audiences in advance.”
- BAM Plan: Using proprietary technology and processes, LiFT algorithmically identifies and ranks global audiences with the highest propensity to engage with a brand before any ad dollars are spent. LiFT delivers brand and competitive insights with unprecedented performance and scale, while mitigating audience exhaustion. Campaigns running with LiFT targets have experienced 30%-70% performance increases when compared against campaign targets without LiFT.
- BAM Launch incorporates significantly enhanced setup and launch capabilities, including an intuitive step-by-step campaign setup walk-through, a single interface for multiple client and account management, multi-variant creative and target testing, and notification and alert capability for campaign specific metrics and goals.
- BAM Manage offers inline stats with customized dates and inline optimization, bulk sheet edits, multi-select ad functionality, user-defined view of any campaign metrics at any level, bulk creation of ads, and the ability to see key stats and performance in order to optimize from with the tool, among other traits.
- BAM Analyze incorporates significantly enhanced reporting and analysis capabilities, including business intelligence featuring pre-sliced and diced data, an analytical engine beyond clicks and impressions, a presentation layer with rich graphical data visualizations, and easy-to-use, flexible dashboard reporting.
This story appeared first in TechCrunch.
ABOUT BLiNQ MEDIA
BLiNQ Media is a leading global innovator of Social Engagement Advertising (SM) solutions for agencies and big brands. BLiNQ’s technology and managed services deliver quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insights. The BLiNQ Ad Management (BAM) platform fully automates complex campaign planning, setup, management, optimization and insights. Since 2008, BLiNQ has managed campaigns for more than 600 of the world’s largest advertisers. BLiNQ is a Preferred Facebook Marketing Developer with Ads and Insights badges. BLiNQ has its corporate headquarters at TechSpace in New York City’s Union Square, its technology headquarters at the Advanced Technology Development Center (ATDC) in Midtown Atlanta, European Headquarters in London’s Soho Square, and additional offices in Chicago, Boston and San Francisco.
BLiNQ was founded in early 2008 by Dave Williams, who is recognized as one of the world’s leading innovators and thought leaders in digital advertising, social media advertising, and search engine marketing. Dave is a regular columnist for AdAge.com.