PubMatic’s digital publishers will have access to the leading self-serve advertising solution for premium inventory, increasing their revenue opportunities and profit margins
NEW YORK CITY and TORONTO – PubMatic (www.pubmatic.com), the digital media platform for publishers, and Shiny Ads, the leading premium inventory automation advertising technology company, today announced that PubMatic has made available the Shiny Ads’ self-serve advertising platform to PubMatic publishers through PubLink, PubMatic’s enterprise app marketplace. The addition of the Shiny Ads platform in PubLink will give top publishers a fast, easy to implement solution for making premium ad inventory directly available to advertisers on a self-serve basis.
Shiny Ads is one of the first third-party applications available in PubLink, and the only self-serve alternative in the marketplace. PubLink, introduced earlier this year, is a one-stop resource for publishers, giving them a single point of access to a wide range of applications for monetizing, measuring and controlling their media sales. Fully integrated with PubMatic’s strategic selling platform, the popular marketplace has allowed publishers to reduce complexity and increase operational efficiency in their ad sales efforts.
The partnership agreement with Shiny Ads offers a new dimension to the PubLink lineup because publishers can now increase their premium ad revenue. Engineered from the ground up to tackle top premium digital publishers’ requirements, Shiny Ads is an integrated and automated solution that manages all aspects of premium ad purchases including small ad buy sales, payment and billing, as well as campaign lifecycle management, via direct ad server API support. PubMatic has also linked its product with Shiny Ads to provide a seamless transfer of information for their publishers.
“For publishers interested in broadening and streamlining their sales efforts, the availability of the Shiny Ads platform in PubLink will be truly transformational,” said Roy Pereira, founder and CEO of Shiny Ads. “The power of Shiny Ads to manage every aspect of a premium transaction brings convenience to advertisers, and efficiency to publishers and their sales staffs.”
“PubMatic continually looks for the best in third-party point solutions for PubLink. With the inclusion of Shiny Ads, publishers will now be able to dramatically increase the reach and yield of their premium ad sales,” said Paulina Klimenko, VP of Business Development at PubMatic. “Shiny Ads simplifies the entire process, giving advertisers new opportunities to access a publisher’s premium inventory.”
PubMatic’s sales team will be offering Shiny Ads to existing and new publishers starting in mid-August 2012. To learn more about PubLink, visit www.pubmatic.com/publink.php. Additional information about the Shiny Ads self-serve ad platform can be found at www.ShinyAds.com.
Since 2006, PubMatic (http://www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe, Australia and Asia.
About Shiny Ads
Shiny Ads, www.shinyads.com, is a digital advertising technology company specializing in improving publisher revenue and profits with sell-side automation for premium inventory. Premium ads represent 70 percent of the multi-billion dollar display ad market. Shiny Ads technologies that enable digital publishers to more effectively sell premium inventory, delivering programmatic purchasing platforms that streamline publisher sales, finance and ad operations team workloads and enable them to focus on more strategic activities. To learn more, please visit www.shinyads.com.