Digital expert noted for his strategic growth leadership among data-driven marketers
NEW YORK - [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced that it has hired digital media veteranPeter Moritz as Senior Vice President of Sales, reporting to President and COO Peter Massey.
Moritz comes to [x+1] after six years of running his own marketing strategy consulting business, PWM Associates, where he guided revenue strategies for agency, media, lead generation and technology companies. He is respected for his strategic vision, precision execution and deep expertise across industry sectors, and for his unique experience with data-driven advertising technologies that are reshaping the media industry. He is the latest in a series of top-level talent additions over the last several months as [x+1] continues to grow.
Prior to forming his own company, which included [x+1] among its clients, Moritz worked at Modem Media (now Publicis Modem) for six years, the last three as Managing Director, Global New Business; for part of his tenure at Modem, he ran the company’s San Francisco office. While working for InterZine Productions in the late 1990s, Moritz helped create some of the earliest online media pricing strategies. He helped the company effectively price, market and sell online content for major Internet clients including AOL.
“Data that is managed and made actionable across multiple touchpoints is critically important to client-side marketers and agencies to drive relevant, personalized messaging wherever consumers interact with a brand message,” said Moritz, commenting on his decision to join the company. “[x+1] is the leading enterprise DMP for brands that want to accelerate their business growth, and I am thrilled to be leading the sales team at a time when the DMP is the most highly sought-after technology to help marketers achieve their goals.”
“Peter is a dynamic thought leader and passionate in his approach to anything he undertakes, which I’ve been able to observe firsthand in his work for us,” said John Nardone, Chairman and CEO of [x+1]. “His strategic planning and organizational skills make him an incredibly valuable addition to our team, particularly in terms of sales growth and leadership. We look forward to his contributions to [x+1] and our clients.”
For more information on [x+1] and its Origin Enterprise DMP and products and solutions for marketers and agencies, visit www.xplusone.com; follow us on Twitter @xplusone.