To Improve Simulmedia’s Ability to Increase CPMs on Under-Yielding Cable Network and Cable Operator Inventory
NEW YORK – Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.
“Simulmedia will use FourthWall data in combination with multiple other data sources including Nielsen and GfK MRI and TiVo Inc. among others, enabling us to improve the value of the television inventory,” says Dave Morgan, Simulmedia’s founder and CEO. “That FourthWall Media provides demographic as well as second-by-second set top box viewing data will be invaluable in helping Simulmedia’s media inventory partners increase yield and drive incremental revenue.”
“We are pleased to have entered into this agreement with Simulmedia,” says Tim Peters, FourthWall’s CEO. “FourthWall Media is without peer in collecting real-time data from millions of cable households. This data is critical to enabling the next generation of television since it provides insights that make advertising more valuable and new business models possible. Together with Simulmedia, we can tap into the value of this data and lead the industry toward more efficient advertising and more engaged viewers.”
FourthWall Media (www.fourthwallmedia.tv) is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the “fourth wall” to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting. The company’s EBIF solutions include the Ad Widgets® end-to-end advertising system and TV Widgets® applications both of which drive viewer engagement and convenience. The AdAim™ Audience Measurement Suite offers census-level measurement of television audience activities and innovative metrics and analytics. FourthWall is a leading provider of EBIF technology platforms for Cisco, Motorola, and tru2way set-top boxes and the cloud-based AirCommand™ gateway that connects external devices to digital cable set-top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility, DISH Network, and several smaller operators. FourthWall Media recently moved corporate headquarters to Dulles, VA.
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company and operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 30 million US TV viewers to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches all 116 million US TV households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 200 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
Founded and led by Internet entrepreneur Dave Morgan, Simulmedia is backed by Avalon Ventures, Union Square Ventures and Time Warner Investments.