For the first time, Facebook advertisers can use one Ad API Platform for both Premium and Marketplace ads
NEW YORK - BLiNQ Media, a Social Engagement AdvertisingSM and technology company that delivers quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insight, announced that Facebook® has authorized it to sell Premium ads, which run on Facebook’s homepage, as well as the Marketplace ads for which BLiNQ Media has managed through the Facebook Ads API since its inception.
BLiNQ Media can now deliver truly integrated Facebook advertising campaigns for the world’s largest agencies and brands — an unprecedented level of access and service for its customers.
“Premium is the most effective way for a brand to distribute its content and deliver against core reach, frequency and engagement metrics,” said BLiNQ Media CEO Dave Williams. “Premium guarantees homepage placement, audience reach and frequency, which we have found consistently results in the highest level of engagement. We’re pleased that our rapid innovation and success with Facebook’s Ads API program resulted in Facebook entrusting us with being one of the first Preferred Marketing Developers to integrate Premium ads into our BLiNQ Ad Management (BAM) platform. Facebook has trained, certified and approved our entire organization to sell Premium inventory. We are excited for this development, as our agency and brand partners have been asking for this for a while. We are pleased to offer our clients a one-stop, integrated managed services and technology solution for both Premium and Marketplace ads.”
Premium Facebook ads are generally the best way to promote key activities and events, such as product launches, holiday specials, movie premieres, TV shows and sporting events. BLiNQ Media can now plan, launch, manage, optimize and analyze Premium and Marketplace inventory at the same time, applying the principles of scientific advertising to both types simultaneously in order to determine, as quickly as possible, the best allocation of a brand’s resources to match the right creative against the right targets in an integrated approach.
“BLiNQ’s addition of Premium buying allows us to augment the cost-effectiveness of our Marketplace approach with the scale and impact of Facebook’s Premium inventory,” added Chris Tuff, SVP, Director of Earned and Emerging Media at advertising agency 22squared. “This bridging of Marketplace and Premium also ensures that we are leveraging the respective benefits of both types of inventory for our clients by streamlining targeting and optimization across our buys.”
This story first appeared in Ad Age.
About BLiNQ Media
BLiNQ Media is a leading global innovator of Social Engagement Advertising(SM) solutions for agencies and big brands. BLiNQ’s technology and managed services deliver quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insights. The BLiNQ Ad Management (BAM) platform fully automates complex campaign planning, setup, management, optimization and insights. Since 2008, BLiNQ has managed campaigns for more than 600 of the world’s largest advertisers. BLiNQ is a Preferred Facebook Marketing Developer with Ads and Insights badges.
BLiNQ has its corporate headquarters at TechSpace in New York City’s Union Square, its technology headquarters at the Advanced Technology Development Center (ATDC) in Midtown Atlanta, European Headquarters in London’s Soho Square, and additional offices in Chicago, Boston and San Francisco.
BLiNQ was founded in early 2008 by Dave Williams, who is recognized as one of the world’s leading innovators and thought leaders in digital advertising, social media advertising, and search engine marketing. Dave is a regular columnist for AdAge.com.