World’s First Mobile Demand Side Platform Comes to Silicon Alley and Closes Second Round of Series A Funding
NEW YORK - StrikeAd, the world’s first international mobile Demand Side Platform (DSP), announced that it has secured the second round of its Series A funding from three U.S. investors. The Company has also moved its headquarters to a new office on Fifth Avenue in the Flatiron District of New York City, where CEO Alex Rahaman has relocated from London to lead its expansion in the U.S.
After receiving $3 million in the first round of its Series A funding from European venture capital firm DFJ Esprit including follow-on from German ad tech entrepreneur and seed investor Thomas Falk of eValue, StrikeAd has secured an additional $500,000 to close the round. This funding has come from three West Coast investors: venture capital firms SoftTech VC and Siemer Ventures, as well as angel investor Gil Elbaz, co-founder of Applied Semantics. This additional capital will be used to fund StrikeAd’s expansion into the U.S. as the Company continues to enhance its proprietary technology and positions itself to take advantage of a growing marketplace.
“Mobile usage is booming and browsing the internet on multiple mobile devices is the future,” said StrikeAd CEO and Founder Alex Rahaman. “The problem today is that buying mobile advertising is far too difficult and murky. This investment from SoftTech VC, Siemer Ventures and Gil Elbaz will help us to capitalize on the huge market opportunity for mobile advertising technology that delivers far better transparency, information and returns in this new channel. At StrikeAd, that’s exactly what we aim to do.”
“We’re very excited to add StrikeAd to our roster of Fund III mobility companies,” said Jeff Clavier, Managing Partner of SoftTech VC. “Mobile advertising is still in its infancy, and it is critical that brands and agencies leverage elite services like StrikeAd’s to optimize their ad placement and targeting by reaching consumers with the most relevant content possible. As we looked for a mobile DSP investment opportunity, it was clear that Alex had built a world-class team with truly global ambition.”
Founded in 2010 by digital and mobile advertising entrepreneur Alex Rahaman, StrikeAd is a global leader in mobile advertising technology. As the world’s first mobile DSP, StrikeAd simplifies the complex, fast-changing mobile marketplace by creating and managing mobile advertising campaigns easily and effectively for advertisers. The Company streamlines mobile advertising and offers agencies and marketers a single point-of-access to a vast mobile web and in-app inventory, both in the U.S. and internationally.
Mobile advertising specialist StrikeAd has created the first dedicated mobile advertising Demand Side Platform (DSP) which allows advertisers, agencies and brands to quickly and transparently plan, optimize and deliver effective global mobile advertising campaigns. StrikeAd’s platform allows media buyers and planners to create dynamic campaigns across multiple Supply Side Platforms and territories, reducing time, cost and complexity while offering greater control, better data and improved ROI. This allows them to deliver and monitor the effectiveness of any number of mobile campaigns globally and in real-time. StrikeAd Fusion includes sophisticated automated optimization, tracking and analytics to give clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd was founded in 2010 by digital and mobile advertising entrepreneur Alex Rahaman. Today, the company has 45 members on staff in New York, Los Angeles, Chicago, London, Hamburg, Singapore and Kiev.