Illustrates key sector trends on technology usage, lead sources, and alignment
WALTHAM, Mass. - BuyerZone, the leading online B2B lead generation company, released its State of B2B Lead Generation report today. Produced in partnership with industry association LeadsCouncil, the report highlights trends and takeaways from a survey of B2B lead buyers on use of technology, marketing and sales alignment, lead sources (including social), and more.
B2B marketers are often left in the dark when it comes to benchmarking themselves against other companies as the majority of information online is B2C-focused. The State of B2B Lead Generation speaks directly to B2B marketers and can help them assess their performance versus similar companies.
For all the talk about tracking, marketing automation, social media, following up on leads and more, it’s hard to know where to focus limited resources. This report will guide B2B marketers with quick, relevant lessons, including:
- Use of technology like CRM systems improves results
- Many companies don’t know what marketing automation is, but would benefit
- Truly aligned marketing and sales organizations breed success
“As B2B experts, we felt an obligation to look into the trends with a distinct B2B slant and uncover interesting information that is helpful for other B2B marketers. This data, which we’ll report on annually, should help B2B lead buyers focus on what’s working and what’s not – information that’s not always easy to come by,” said Jeremy Sacco, Editorial Manager.
To learn more, download the full report at http://www.buyerzone.com/stateofB2B and see the infographic at http://www.buyerzone.com/pages/resource-center/infographic-b2b-lead-generation.html.
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone’s lead generation programs and marketing services provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.
BuyerZone, headquartered in Waltham, Massachusetts, is a division of Reed Business Information (RBI). RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).
For more information, visit http://www.buyerzone.com.
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals with a passion for lead generation industry. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.
For more information about LeadsCouncil, visit http://www.leadscouncil.com.