Google Digital Marketing Evangelist Avinash Kaushik to Deliver Keynote Address
CHICAGO - Incisive Media announced that registration is now open for SES Chicago 2012, taking place November 12-16 at the Hyatt Regency Chicago. Marketers who register for SES Chicago before September 8 will save up to $800.
The keynote presentation will be delivered by Avinash Kaushik, Digital Marketing Evangelist at Google, who will be sharing tips and strategies for marketers in need of a better way to connect with their targeted customers, largely through a shift in marketing mentality to multi-touch attribution.
“I’ll be sharing the “do’s and don’ts” in creating effective online marketing campaigns,” said Kaushik. “In many instances, it works better to pattern best practices off of the numerous examples showing how poorly it’s done. Once I’ve shared how not to do it, I will present a rich and detailed exploration of measurement practices that will enable every marketer to achieve success across multiple channels,” Kaushik added.
“We’re so pleased that SES will wrap up 2012 with a final, dynamic presentation from Avinash,” said Matt McGowan, Managing Director of Americas at Incisive Media. “Avinash has captivated the marketing audience with his analytics expertise at all the SES Conferences this year and we expect the finale to provide our Midwestern audience with no less an engaging and educational delivery. I’m looking forward to reconnecting with our previous Chicago colleagues and welcoming new attendees – and yes, we’ll have something for everyone at every level.”
SES Chicago includes three days of conference sessions, November 13 through November 15; two days of an Exhibit Hall, November 13 and 14; one day of ClickZ Academy training, November 12; and one day of partnered training, November 16. In addition to the five-day learning environment, there are many opportunities for informal networking throughout the conference, including lunches and receptions.
Register for SES Chicago before September 8 and save up to $800.
Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.
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