Certification Gives FPI Seamless Integration Into DoubleClick Studio Workflow, Increasing Project Speed to Market
NEW YORK - Fancy Pants Interactive (FPI), a New York-based digital production house, announced that it has attained Studio Certified Partner status with Google’s DoubleClick, becoming one of only a handful of companies to do so. The certification asserts FPI’s expertise in all facets of DoubleClick Studio, while also giving FPI the ability to manage rich media ad campaigns, from creation and production to QA and traffic, directly via the DoubleClick Studio platform.
“We’ve been working effectively with Google’s DoubleClick Studio for years, but this agreement takes our capabilities to a whole new level,” says David Chang, FPI VP and Director of Technology. “The big difference is our now seamless integration into the DoubleClick Studio workflow, which enables us to dramatically shorten the time cycle from conceptualization to launch. This is a huge benefit to our ad agency clients, particularly those with tight turnaround jobs.”
In addition to the increased speed to market on FPI projects for DoubleClick Studio, the new agreement also allows DoubleClick clients to tap FPI creative digital media services.
“This relationship is a win-win on both sides,” Chang added. “Agencies that rely on DoubleClick Rich Media creatives can draw upon our proven services, while we continue to build on our advanced expertise with the DoubleClick Studio product, benefiting our existing clients.”
FPI services encompass the very latest creative digital media solutions, including standard and rich media banners, HTML5 websites, touch screen applications, social media and cross platform mobile apps. Over the past three years, FPI has launched thousands of projects for such notable Fortune 500 brands as Microsoft, NFL, Walmart and more, while working in concert with BBDO, Droga5, TribalDDB, McGarryBowen, and other top ad agencies. For details on FPI’s work and new DoubleClick Studio certification, visithttp://www.fancypantsgroup.com/#!/google/.
Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively. For more information, visit http://www.google.com/doubleclick/.
About Fancy Pants Interactive (FPI)
FPI is a digital production house focused on enhancing brands using advanced creative technologies. Working as an extension of the world’s top ad agencies and New Media companies, FPI develops rich media digital solutions that maximize the boundless opportunities presented by the latest online, social media and mobile tech platforms. The company is headquartered in New York City, with satellite offices in China, a dynamic combination that benefits clients with 24/7 production schedules, rapid turnaround times, lower costs, and oversight on all projects from the heart of the media capital of the world. For more information, visit http://www.fancypantsgroup.com/.