Brands Now Able to Leverage Speed, Competitive Context, and Comparability for Latino Campaigns
MOUNTAIN VIEW, Calif. - Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix VIVA™, a key addition to its growing product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.
“The top 50 brands are directing an average of 13 percent, and upwards of 34 percent of their annual ad spend on Spanish language creative. We believe there is a significant need for high quality advertising analytics for the Hispanic market, which Ace Metrix is uniquely suited to serve,” said Peter Daboll, CEO of Ace Metrix. “With Ace Metrix VIVA, our clients can now access the same competitive insights and detailed data for both English and Spanish ads.”
This product introduction follows the recent announcement of Ace Metrix TARGET™, the game-changing service which allows marketers to enhance their Ace Metrix LIVE™ intelligence with much more granular targets. Ace Metrix VIVA is the first in a series of syndicated TARGET solutions providing the same depth of analytics and comparability of data for Spanish language ads.
Ace Metrix uses rigorous screening to isolate primarily Spanish speaking individuals and survey them in their native language. Respondents are able to provide open-ended, qualitative feedback. Data is accessible via the same Ace Metrix LIVE user interface and available via the mobile applications, providing clients with the highest level of usability and comparability.
About Ace Metrix VIVA
Ace Metrix VIVA™ is the Spanish language service leveraging the same methodology and survey used for our general population English flights. While many firms can conduct individual ad tests, only Ace Metrix can provide the competitive context associated with other Latino creative, and the comparability of data across the entire English and Spanish landscape. Results are available within the same Ace Metrix LIVE™ user interface, enabling clients to determine the effectiveness across both audiences, providing relative and absolute results. Our database of more than 16,000 ads includes Spanish ad results from many of the world’s leading brands, and across many categories including Automotive, Candies & Snacks, Financial Services, Insurance, Packaged Goods, Retail, and Video Games.
With Ace Metrix VIVA, marketers are now, for the first time, are able to:
- Measure ad effectiveness using the largest targeted sample sizes based on specific demographic, ethnographic, or psychographic criteria
- View comparable ad results against the competitive landscape
- Access and assess results within hours — not weeks — allowing for creative iteration and modified media buying
- Compare and contrast targeted ad results for the same ad scored by general English speaking population
- Determine what is and is not working and why using powerful Spanish language verbatims.
Learn more about all of the services available from Ace Metrix at www.acemetrix.com.
About Ace Metrix
Ace Metrix is the new standard in television analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
Follow Ace Metrix on Twitter for additional insight: @Ace_Metrix.