SANTIAGO, Chile - Ybrant Digital, a global digital marketing company, has once again become a trendsetter in Latin America by joining the Facebook® Preferred Marketing Developer (PMD) Program, having obtained the relevant certificate under the AdsApplication Programming Interface (API).
The Facebook Preferred Marketing Developer Program of Facebook recognizes companies that have developed technology in one or more key areas of the social network: solutions for managing pages, services and platforms for the integration of social solutions, tools for analysis of social data, and advertising solutions for ads on social networking sites.
Ybrant Digital, which has been established in Latin America since 2003, offers Digital Marketing solutions to businesses, agencies, and online publishers throughout the region. It connects advertisers with their audience across any form of digital media, using its local presence to deliver appropriate messages to the right audience through the most relevant digital channels. In keeping with this strategy, Ybrant has been pursuing the challenge of bringing advertising solutions to the leading social network since 2008.
With the goal of helping developers build products that make social marketing easier and more effective, Facebook has created a series of APIs. Using these APIs, businesses that have been authorized by the social network are developing technologies that yield superior results. Ybrant has become a trailblazer in Latin America by joining this select group of Preferred Marketing Developers using the Ads API.
“Ybrant is proud of this opportunity to join PMD, because it allows us to develop solutions that provide our clients with highly superior results as we help them to apply their advertising strategies to Facebook. Social networks represent the first massive platform where there is no need to spread general advertising messages; instead, advertising messages can be created based on the demographic and social parameters associated with these messages. This generates truly relevant advertising and boosts the effectiveness of the investment,”explained Emanuel Goldschmidt, Ybrant’s Managing Director for Latin America.
“At the same time, by being able to develop technology focusing on Facebook’s APIs, we can pursue strategies that were almost impossible to accomplish before, such as choosing the exact day and time when we’d like to display an ad, thus generating thousands of variants of a single ad. This means that it can be customized to suit each segment. By becoming an Ads API PMD, we’re strengthening our commitment to advertising via the social network, which we’ve had for more than four years now,” added Hernán Burak, Ybrant’s Regional Sales Manager.
A variety of marketing services and tools may be used on the well-known social network. Facebook is improving its native apps, such as Pages, on an ongoing basis, but it is also focusing on key features required by the majority of brands that are active on the social network. Considering that marketing on social networks differs from traditional marketing, in order to achieve specific results or results that target specific needs (such as those of major advertisers or advertising agencies), Facebook offers APIs to technology-developing companies that are members of the PMD Program. To be eligible to join this Program, developers must build tools with highly-scalable, value-added capabilities in one or more key areas of Social Marketing.
For more information regarding the PMD Program, please visit https://developers.facebook.com/preferredmarketingdevelopers