Former Criteo Exec Brings Expertise In Online Advertising Sales Strategy and Expansion Into New Verticals
SUNNYVALE, Calif. & CHICAGO - Buysight announced at the Internet Retailer Conference and Expo that it has added current myGengo and former Criteo exec Jeff Mills to the company’s Advisory Board. The interactive media veteran brings a wealth of experience in sales and marketing for interactive media generally and retargeting and behavioral advertising specifically. Mills currently serves as Chief Revenue Officer at myGengo, a company providing language technology for online retailers.
“Buysight is an impressive technology company,” said Mills. “They’ve built data and insight marketing products that reach consumers throughout the entire purchase funnel. I am excited to continue to help bring world class products to the online advertising landscape.” Armin Ebrahimi, Buysight CEO, said, “Jeff’s experience building Criteo’s U.S. advertising business and at myGengo helping e-commerce retailers communicate with consumers in their native voice gives him a unique perspective on growing companies that serve online retailers. I’m excited to have him on board to share those insights as Buysight is accelerating its own growth.”
Before myGengo, Mills served as a Vice President at Criteo where he built a world-class team and executed the go-to-market strategy that put them on the map in the U.S. Jeff held leadership positions during his 8 year tenure at Yahoo! (NASDAQ: YHOO) starting in 1998, SideStep (acquired by Kayak in late 2008), and Sojern, the leading travel media company.
Buysight delivers real-time behavioral advertising that drives incremental retail sales. Its Buyer Targeting platform is built on three core strengths: real-time modeling and prediction of purchase intent, real-time dynamic advertising with intelligent product selection, promotions, and creative, and real-time media buying optimized to calculate every impression’s precise client value. Buysight’s client advertising services include retargeting previous site visitors, acquiring new customers, and targeting relevant, personalized brand advertising to likely shoppers.
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