Industry-wide Initiative Features Charter Partners Adnetik and TubeMogul
Begins July 9 in New York
NEW YORK, NY – Prohaska Consulting, which specializes in digital sales, business development, marketing, and operational strategies for media companies, announced today the launch of its “How to Be” Education Series.
The first installment entitled “How to Be a Digital Media Trader” kicks off July 9 and will teach professionals the basics and more advanced skills around buying digital media on various advertising exchanges using audience targeting and real-time bidding, said Matt Prohaska, lead instructor and Principal at Prohaska Consulting.
“Unless you are deeply involved and engaged in this space, as a publisher, agency, or marketer, it can be quite confusing and difficult to grasp if you are able to do nothing but read the trades crowded with new companies and terminology,” Prohaska said. “Our goal is to help translate acronyms into answers and give a real-world view into how real people do this very exciting job, so they can apply these teachings to their existing or next role.”
“How to Be a Digital Media Trader” features 12 classes, each consisting of a lecture and discussion, followed by a guest speaker and then workshop/lab session, which will include students building their own ongoing mock digital advertising campaign. Instructors and speakers work at leading companies throughout the industry.
Prohaska also announced the program’s first two Charter Partners: Adnetik and TubeMogul, both long-time leading players in the real-time bidding ecosystem. “Charter Partners provide valuable content and underwriting funds that help us run this program and receive a unique opportunity to showcase their products and meet potential future customers or employees. We are thrilled to have Adnetik and Tubemogul as our first partners in this industry-wide initiative.”
To register or for more information, visit http://www.prohaskaconsulting.com and click on “How to Be” Series.
About Prohaska Consulting
Prohaska Consulting helps media companies with their digital sales, marketing, business development, and operational strategies and tactics. Its founder, Matt Prohaska, has been a contributor to the growth of online advertising since its commercial inception nearly 20 years ago as a part of CNET, Sesame Street, and AOL, and led media and data solutions for [x+1] in 2011. For more information, visit http://www.prohaskaconsulting.com.
Founded in 2009 and funded by Groupo ISP out of Barcelona, Spain, Adnetik is an independent advertising technology company that provides its partners and clients with tools and services to more effectively plan, purchase, measure and deliver digital media. Adnetik operates in the United States, United Kingdom, Spain, the Netherlands, Mexico and Brazil. For more information, visit http://www.adnetik.com.
TubeMogul is the only video marketing company built for branding. As a demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Detroit, Austin, Los Angeles, Toronto and Sydney. For more information, visit http://www.tubemogul.com.