Search Syndication Platform Reinventing Industry
NEW YORK - Another quarter, another record for adMarketplace, the New York City-based advertising technology company.
Revenue from adMarketplace’s search syndication network grew 112% in the first quarter from the same period last year, as it continues to innovate and consolidate the $10 billion search syndication market.
The revenue surge was fueled by adMarketplace’s focus on growing its roster of direct advertisers looking for keyword-targeted traffic outside of search engine results pages. Revenue from direct advertisers jumped 171% year over year, while the number of managed accounts skyrocketed 254%.
“Increasing our direct advertiser base significantly improved our value to publishers, as did launching a transparent interface that allows publishers to build their business,” said CEO Jamie Hill.
By signing more direct advertisers, adMarketplace was able increase its average cost-per-click (CPC) 120% from March 2011 to March 2012.
This, in turn, lead to higher-quality traffic and gave adMarketplace more performance data to better optimize that traffic.
“More advertisers mean higher CPCs and more performance data, which helps us attract more premium traffic – this is a virtuous cycle,” said COO Adam Epstein.
Following a breakneck 2011 that saw year-over-year revenue increases in Q3 and Q4 of 77% and 78%, respectively, this continued growth enabled adMarketplace to double its staff size.
About adMarketplace: The Internet’s largest marketers and agencies rely on adMarketplace to deliver search performance outside of Google, Bing, and Yahoo. With over 250 million searches each day across distribution channels worldwide, and backed by powerful, easy to use tools and expert account specialists, adMarketplace is the leading platform for search syndication advertising.