NEW YORK - PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced that Salim Tarazi has joined the company as Vice President of Real-time Bidding and Ad Operations. He brings a decade of ad operations, digital inventory monetization and Fortune 500 consulting experience to his new role.
Most recently, Tarazi was with News Corporation’s IGN Entertainment, the leading aggregators of men’s online entertainment and gaming content, where he was Vice President of Ad Operations and Ad Product Strategy. At IGN, he launched a private marketplace to monetize inventory through RTB, overhauled the ad technology systems to support video and mobile and launched ad server integrations to monetize video for IGN’s content on YouTube.
Prior to IGN, Tarazi worked at Fox Interactive Media where he led ad operations for sites such as MySpace, Rotten Tomatoes, and Askmen.com. Salim began his career as a consultant for Accenture and Deloitte, working on engagements for Fortune 500 companies like Microsoft, Cisco and Disney. At PubMatic, Tarazi will manage and grow the company’s RTB business, a core capability at the company and one of the key innovations that PubMatic introduced to the digital marketplace in 2009.
A study conducted by IDC, a leading market intelligence research firm commissioned by PubMatic, found that by 2015, the majority of digital advertising will be traded using RTB in the United States and most developed European markets. Specifically, RTB-based spending will account for 27 percent of impressions in the United States, 25 percent in the UK, 21 percent in France and 20 percent in Germany.
“Salim’s innovation and experience in the real world of online digital media will bring invaluable insight to PubMatic as we continue to build out our RTB systems to meet the distinct needs of publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “He’s seen our clients’ business challenges firsthand and will help us fulfill our promise easier for publishers and advertisers to work together.”
“PubMatic provides access to premium publisher inventory with the transparency, protection, and world-class service that buyers are looking for when working with a strategic selling platform,” said Tarazi. “I’m excited to increase our pool of superior publishing expertise, which is a key differentiation point for PubMatic.”
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.