New offering from leading business audience marketing company enables any marketing organization to quickly tap the power of display ad retargeting for as little as $5 per day
SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced general availability of Bizo Retargeting, Self-Service Edition, a new offering that enables any marketing organization to quickly tap the power of display ad retargeting for as little as $5 per day. Bizo Retargeting is the first self-service retargeting platform specifically designed for business audience marketers.
A recent survey from Crain’s BtoB shows that generating enough leads is the single biggest online marketing challenge facing marketers in 2012. Bizo Retargeting helps companies convert more leads by targeting display ads to those people who have visited their website without converting. Because these prospects have already expressed an interest in the marketer’s products or services, retargeting is typically one of the highest-performing display ad tactics. By helping brands stay top of mind wherever prospects travel online, retargeting can also lift the conversion rates of other marketing programs, such as email, search ads or social media.
Bizo Retargeting, Self-Service Edition also includes website audience reporting and analytics, which gives marketers visibility into the business demographic make-up of their web site audiences (e.g. company size, industry, job function and seniority) and a clear understanding of which audiences are converting. Armed with these insights, marketers can get a handle on whether their programs are driving the right audiences to their websites so they can optimize their program mix to set up even more impactful retargeting campaigns.
“Retargeting is a core nurturing strategy we employ in just about every display campaign we run for the more than 500 brands that we support,” said Chris Mann, the VP of product management of Bizo. “With our self-service solution, we’ve packaged up one of the highest-performing display ad tactics, business audience analytics and Bizo’s premium inventory and made this accessible to organizations of any size on a performance basis.”
For the last two months, select Bizo customers including Upsellit and Field ID have been participating in a private Beta of the product.
“Similar to most B2B companies, we are investing in a mix of programs to drive our target prospects to our site to learn about our inspection software, but many leave without providing any information about themselves. To date, it’s been very difficult to reach these people again,” said Somen Mondal, CEO of Field ID. “We’re using Bizo Retargeting to continue nurturing and educating these potential prospects and get more out of every marketing dollar spent.”
“Based on the results we’re seeing, our retargeting campaigns are really serving as the ‘closer’ to all those leads that don’t convert on our website the first time around,” said Bryan Gudmundson, creative and marketing director for Upsellit. “Since we hadn’t had much experience with display advertising, Bizo’s Retargeting solution is helping us to kick-start display in our mix in a way that’s already having an impact.”
For more information about Bizo Retargeting, Self-Service Edition, please visit http://www.bizo.com/retargeting
Bizo gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. Fueled by proprietary demographic data, the Bizo Marketing Platform precisely targets more than 100 million professionals around the world, including more than 80 percent of the U.S. business population. Bizo has won the confidence of more than 500 brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T and UPS who use Bizo to exert inordinate influence and effectively target their online marketing programs to the business professional audience.
For more information on Bizo, or for a free look at the business demographics of your website audience, visit www.bizo.com.[cb type="company"]bizo[/cb]