Will Save Time and Increase Accuracy for Long-Form TV Buyers
FAIRFIELD, N.J. - In June, CoreMedia Systems, Inc. will integrate its direct response campaign management system, CoreDirect, with WO Central, WideOrbit’s online ad marketplace that directly connects media buyers and sellers, making it much easier for advertisers and agencies to purchase long form TV commercial time. CoreDirect is the nation’s most widely used direct response media management software.
With this new, integrated, automated process, all long form direct response buy information is transferred automatically from WO Central to CoreDirect, eliminating manual entry. In addition to new buys, revisions to existing buys made in WO Central, such as rate changes or cancellations, are automatically updated and tracked in CoreDirect, eliminating steps in the accounting audit process. Data can be delivered on a scheduled transfer or on demand ensuring both buyer and seller have the most up to date information.
“The upcoming integration with WideOrbit is another enhancement to CoreDirect that will greatly improve accuracy and efficiency for our clients,” said Glenn DeKraker, CoreMediaCEO. “By eliminating the manual entry of information, CoreDirect users can spend more time analyzing and optimizing their buys.”
Long-form media, or infomercials, consist of TV airings of 30 minutes or more. CoreDirect also electronically facilitates the planning, purchase and analysis of short-form direct response TV inventory.
CoreMedia Systems, Inc. develops and supports CoreDirect, the industry’s most widely used direct response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns. Corporate Web site: www.coremedia-systems.com
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit is the #1 deployed system for ABC, CBS, NBC, FOX, CWand Telemundo affiliates (as measured by households) and client stations and networks reach 50 of the top 50 DMAs in the U.S. WideOrbit manages more than $14 billion in advertising revenue annually.