Leading Global Search and Social Media Marketing Event Features Learning Strategies for Experienced and Hands-on Online Marketing Professionals
TORONTO - SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers a full slate of advertising and PPC panels and presentations for experienced and hands-on advertising and marketing professionals. The session, Driving Mobile Traffic: PPC and SEO, will take the experienced marketer to the next level of marketing to smart phones and tablets with inexpensive and effective strategies. “As the level of expertise in the industry has accelerated, so has the programming,” said Andrew Goodman, Page Zero Media, SES Advisory Board member and conference speaker. “While we’ve included advanced panels and presentations to address experienced advertising and marketing professionals, we continue to expand our content for newcomers eager to get on the fast-track,” Goodman added.
“Mobile device usage continues to surge among consumers accessing the web,” said Matt Lawson, Vice President of Marketing, Marin Software and speaker. “I look forward to sharing insights from benchmark data and best practices culled from our client list of over 1,500 leading advertisers to help marketers understand how to increase relevance and conversions from mobile.”
Other sessions for the professional marketer include Paid Search Analytics & Multi Touch Attribution Analysis and Crossing the Digital Divide: From Search To Display. Effective Paid Search Tactics will provide a kick start for those in need of sprucing up their campaigns. These sessions address the fundamentals required to understand customer behavior across all digital channels in order to optimize future efforts.
Marketing and advertising professionals participating in SES Toronto can sign up with Vivastream to begin networking with other like-minded marketers attending the conference and planning their day-to-day schedule.
To attend the conference, fill out the SES Toronto registration form here.
Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
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