EMERYVILLE, CA - Exponential Interactive, the global digital advertising company, has appointed Sandy Shanman as General Manager, Mobile, to run its newly launched AppsnackTM, advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers.
Appsnack provides advanced HTML5 rich-media advertising that delivers sophisticated and engaging brand experiences that behave like bite-sized apps, hence the name Appsnack. The ads enable users to engage with video, product info, and, for example, locations of nearby retail stores. Appsnack will use Exponential’s e-X Advertising Intelligence platform to bring advanced audience targeting to mobile ads, so brands can reach their prospective customers and engage them with relevant, high-impact campaigns.
Mr. Shanman was most recently senior VP, mobile solution sales, strategy and business development at cloud-based applications provider Limelight Networks. Prior to Limelight he held VP sales roles at Quattro Wireless, now Apple’s iAds, and AOL-owned advertising network Advertising.com.
Mr. Shanman and team will oversee relationships with agencies such as MediaCom, Pereira & O’Dell, Starcom, Universal McCann and Zenith Optimedia. Appsnack will also capitalize on Exponential’s global footprint to deliver its offering to agencies across the globe.
Appsnack (www.appsnack.com) is a mobile advertising solution that provides in-app, rich-media brand engagement campaigns for brand advertisers. It is a division of Exponential Interactive, the global digital advertising company that also owns global online advertising provider Tribal Fusion, engagement video platform Firefly Video and in-stream video advertising specialist AdoTube. Exponential is headquartered in Emeryville, California and offers its solution to brand advertisers in 25 countries.