Adform recruits Jose Fradé to lead local Portuguese support for online display advertising campaigns
Lisbon, Portugal – Display advertising specialist Adform has today announced that it is opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking for local support in running display marketing campaigns in the Portuguese market, which previously had been largely run out of Spain.
Adform will enable Portuguese clients to more readily run campaigns through its unique single platform that hosts a complete gamma of services for successful display advertising, from traditional ad serving to real time bidding to dynamic creative optimisation to rich media to attribution.
To open the new office, Adform has recruited Jose Fradé as its new Business Development Director for Portugal. Fradé will be largely responsible for the opening and development of the local Adform office in Lisbon, looking to complement the rapid growth achieved in the neighbouring Spanish market. Fradé joins Adform from Havas Digital Portugal, where he was country manager working with clients including Peugeot, Citroên, Nike, Reckitt and Barclays. Fradé will report to David Fulton, Adform’s Chief Commercial Officer.
Fradé commented: “The boom in real time bidding across major markets in Europe is now prompting a similar response in Portugal, with publishers looking for solutions to sell their remnant inventory and get more revenue. These changes in the buying landscape together with an influx of creative rich media innovations in how display campaigns are run, provides the perfect base for success in delivering effective campaigns for media agencies and online advertisers alike.”
Fulton added, “Our local presence in the European markets is a major advantage. Our new Lisbon office will offer the Portuguese display advertising market greater local support and flexibility, meaning we are swift to turn around responses to any client requests. We have our ears to the ground in terms of what are the best technology developments for our clients so that we can provide services that reflect the local and European needs of our customer base.”
Adform is the European specialist in online display marketing solutions, closing the loop for media agencies and online advertisers by integrating media planning, buying, optimization and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding through integrations with major inventory players, making display advertising simple, relevant and rewarding.
Adform was established in Denmark in 2002 and now has offices in 12 countries including Nordics, UK, Germany, Spain, Italy and Portugal.